Articles
<![CDATA[The Effect OfGoods Prices And Buyer Trust On The E-Commerce Sales System For Purchasing Goods Online ]]>
<![CDATA[Aloysius Rangga Aditya Nalendra]]>;
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Agus Priadi]]>;
<![CDATA[Elpa Hermawan]]>;
<![CDATA[Martinus Wahyu Purnomo]]>;
<![CDATA[Arman Syah Putra]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 2 No. 3 (2021): May 2021 ]]>
Publisher : <![CDATA[Publisher Cv. Inara ]]>
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DOI: 10.46729/ijstm.v2i3.235
<![CDATA[E-commerce is a payment system that is currently booming with e-commerce, so all sales systems that were offline go online and sales systems that were only in one region can be around the world without time limits and where development is compressed so high that it causes There are many changes from the traditional sales system to the internet. Therefore, this study will determine the effect of goods prices and buyer trust on the e-commerce sales system for purchasing goods online. The method used in this research is quantitative methods using a questionnaire that will be distributed in order to obtain data that can be used as research data so that the data can be used as a reference for current research and future research using the questionnaire method so that we will be able to get real data in the field because it is based on data directly obtained from e-commerce customers. The e-commerce system has begun to be developed in the 2000s but has not been used maximally but after the Covid 19 pandemic, now the e-commerce sales system has been very, very developed because of the limitations of the place and time of the Covid 19 pandemic resulting in the prohibition of physical contact. from sellers and buyers, therefore the e-commerce system speaks to the problems that already exist today with the existence of e-commerce so that sellers and buyers can still transact with online media. In this study will be able to produce data that can answer the problem in this research in this study will answer the problem of how the relationship between low prices and customer trust in the e-commerce sales system based on online shopping with online media, therefore this research will use quantitative methods. as an appropriate research method.]]>
<![CDATA[Strategi Pemulihan Sektor Pariwisata Dan Ekonomi Kreatif Masa Pandemi Covid-19 ]]>
<![CDATA[Elpa Hermawan]]>
<![CDATA[ JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 5, No 2 (2021): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) ]]>
Publisher : <![CDATA[Universitas Hamzanwadi ]]>
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DOI: 10.29408/jpek.v5i2.4462
<![CDATA[The Covid-19 pandemic has had a major impact on the sustainability of the tourism sector and the creative economy in Indonesia. Tourism activities around the world have also been temporarily suspended. The purpose of this study was to determine the recovery strategy of the tourism sector and the creative economy from the Ministry during the COVID-19 pandemic. The method used is descriptive qualitative. The data is taken from the results of the year-end press conference and webinars from the Creative Economy Marketing Director. Data analysis consisted of data reduction, data presentation and conclusion drawing. The results of the study conclude that several programs launched in the context of restoring the tourism sector and the creative economy are Indonesia Care, Certified CHSE, Grants, and Local Creative Purchases. The Ministry of Tourism and Creative Economy also launched 3 program platforms, namely innovation, adaptation, and collaboration. The implication of this research is to provide an in-depth understanding that the Ministry of Tourism and Creative Economy always has a long-term and short-term orientation in restoring the tourism sector and the creative economy during the pandemic or post-covid-19 pandemic. The various programs launched have involved all parties such as local governments, tourist destination managers, the private sector, or entrepreneurs and business actors in the tourism world.]]>
<![CDATA[RANCANGAN SISTEM PENJUALAN BERBASIS WEB DENGAN METODE WATERFALL PADA CV. KARSAL CIPTA MANDIRI BOGOR ]]>
<![CDATA[Holilah Romlah]]>;
<![CDATA[Dini Setyorini]]>;
<![CDATA[Rosmita Rosmita]]>;
<![CDATA[Elpa Hermawan]]>
<![CDATA[ Jurnal Informatika Vol 21, No 2 (2021): Jurnal Informatika ]]>
Publisher : <![CDATA[IIB Darmajaya ]]>
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DOI: 10.30873/ji.v21i2.3056
<![CDATA[Pada masa sekarag website berkembang sangat pesat dalam beberapa tahun terakhir. Perkembangan ini dapat kita temukan dari banyaknya masyarakat umum hingga perusahaan dari berbagai sektor menggunakan dan bergantung pada website yang sangat mendukung aktivitas perusahaan di berbagai bidang salah satunya adalah penjualan. Penjualan adalah unsur dari dari sistem informasi yang sangat berperan dalam operasional perusahaan. CV. Karsal Cipta Mandiri merupakan perusahaan lokal yang bergerak dibidang penjualan alat tulis kantor. CV. Karsal Cipta Mandiri sudah memiliki pemasaran yang sangat luas, namun dalam proses penjualan CV. Karsal Cipta Mandiri masih menggunakan pemasaran yang masih manual, yaitu customer harus datang ke toko terlebih dahulu, melihat-lihat design barang kemudian proses pemesanan yang ditulis dengan buku. Hal tersebut sering menimbulkan kehilangan data dan kesalahan pencatatan. Oleh sebab itu perlu dibuat sistem yang dapat mengatasi berbasis komputer untuk mengatasi masalah dalam penjualan sampai dengan laporan penjualan selesai. Penjualan berbasis web juga berguna sebagai media promosi penjualan produk, yang dapat memudahkan dalam proses transaksi penjualan. Metode yang digunakan yaitu pengumpulan data dengan pengamatan dan wawancara bagian terkait dan menggunakan metode waterfall untuk pengembangan software. Dengan memiliki web penjualan, penjualan dapat dilakukan lebih profesional dan terpercaya. Dalam mengelola bisnis perlu dilihat juga data akan lebih terjamin secara komputerisasi dari pada menjual secara konvensional.]]>
<![CDATA[STRATEGI KEMENTERIAN PARIWISATA INDONESIA DALAM MENINGKATKAN BRANDING WISATA HALAL ]]>
<![CDATA[Elpa Hermawan]]>
<![CDATA[ Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 7, No 2 (2019) ]]>
Publisher : <![CDATA[Unitri Press ]]>
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DOI: 10.33366/ref.v7i2.1512
<![CDATA[This study aims to determine the strategy of the Indonesian Ministry of Tourism in increasing halal tourism branding to become the best tourist destination in the world and it is increasing the number of tourists both domestically and abroad. Halal tourism is one of the tourism concepts models that has the principle of regularity in accordance with the teachings of the Muslim community. This study used qualitative research methods. The data analysis technique consists of three steps, namely data reduction, data presentation and drawing conclusions. The results showed that the nine strategies have been used by the government are the appropriate strategies to implement ten superior programs in improving halal tourism in Indonesia. The strategy used to achieve the overall vision includes all aspects of needs starting from the aspect of the destination, marketing aspects, and aspects of human resources, society, and industry. Each strategy is implemented with programs that are aligned through the utilization of technological advances. The implications of these strategies can make Indonesian halal tourism become the best world-class tourism.]]>
<![CDATA[Peran Humas Kementerian Pariwisata dan Ekonomi Kreatif Dalam Mewujudkan Keterbukaan Informasi ]]>
<![CDATA[Elpa Hermawan]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 6 No 1 (2021): Januari ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/jmk.v6i1.1255
<![CDATA[Public relations have a very important role in carrying out the task of disseminating information to the public. The purposes of study was to obtain accurate information about the role of public relations in building information disclosure. The method used descriptive qualitative. The data collection process is the 2019 report document and literature review related to data analysis needs. Data analysis techniques are data reduction, data presentation, and drawing conclusions. Research data shows that public relations at the Ministry of Tourism have established public information services through Information and Documentation Management Officers, information centers, Electronic Post, information request and complaint services, and social media. This research has implications for the development of information disclosure service infrastructure for the public related to tourism in Indonesia.]]>
<![CDATA[Strategi Public Relations Kementerian Pariwisata dan Ekonomi Kreatif dalam Membangun Media Relations ]]>
<![CDATA[Elpa Hermawan]]>
<![CDATA[ JMK (Jurnal Manajemen dan Kewirausahaan) Vol 5 No 2 (2020): Mei ]]>
Publisher : <![CDATA[Universitas Islam Kadiri ]]>
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DOI: 10.32503/jmk.v5i2.1028
<![CDATA[The aims of study were to obtain in-depth information about public relations (PR) strategies from the Ministry of Tourism and Creative Economy in implementing media relations. Media relations is the main key in public relations to convey and control information to the public. Public relations require the media in achieving its goals. The research method was qualitative descriptive. Data is taken from the Ministry of Tourism and Creative Economy document. Data analysis consists of data reduction, data presentation, and drawing conclusions. The results of the study concluded that the Ministry of Tourism and Creative Economy has two media strategies namely the first POP (pre event, on event, post event). This strategy is carried out through a variety of interesting activities. Second is POSE (paid media, owned media, social media, endorsers). This strategy is quite effective in conveying information to the public about Indonesian tourism. From the implementation of the media, the Ministry of Tourism and Creative Economy received various awards. This also has an impact on increasing the interest of tourists to Indonesia both from domestic and abroad.]]>
<![CDATA[READING PARK FORUM: ROLE AND IMPACT ON OPTIMIZING READING PARK COMMUNITY ]]>
<![CDATA[Elpa Hermawan]]>;
<![CDATA[Danang Dwi Harmoko]]>
<![CDATA[ maktab: Jurnal Pendidikan dan Teknologi Vol. 1 No. 3 (2022): maktab: Jurnal Pendidikan dan Teknologi (on process) ]]>
Publisher : <![CDATA[Citra Dharma Cindekia ]]>
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<![CDATA[As one of the pillars of strengthening literacy in society, reading gardens are not only given support but also reinforcement. Reading gardens must be positioned in the chain of government policies related to the community literacy movement. This study aims to explore the potential roles and impacts of reading garden forums for optimizing community reading gardens. This study uses a descriptive qualitative approach. Data were obtained using the Systematic Literature Review (SLR) method. Various articles and other reference sources were obtained from Scopus, ScienceDirect Google Scholar, and DOAJ. From the search results, 282 articles were obtained which were then taken by some of the most relevant studies. Field observations and interviews were conducted to strengthen the data. This research resulted in findings of the role and impact of FTBM. The role of the forum includes overcoming the problem of shortage of reading resources through donation programs and book exchanges; a forum for exchanging experiences, sharing ideas, and ideas about managing reading gardens; and a place to advocate. Then, the impact of FTBM is the impact of resource circulation, the impact of empowerment, and the impact of advocacy for community reading garden activists]]>
<![CDATA[Perkembangan dan Dampak Program Bantuan Pemerintah Bagi Pelaku Usaha Mikro (BPUM) Pada Masa Pandemi Covid-19 ]]>
<![CDATA[Hermawan, Elpa]]>
<![CDATA[ Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 20, No 1 (2022): Maret 2022 ]]>
Publisher : <![CDATA[www.bsi.ac.id ]]>
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DOI: 10.31294/jp.v20i1.11744
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui perkembangan dan dampak dari program bantuan pemerintah bagi pelaku usaha mikro di masa pandemi Covid-19. Program ini sebagai bentuk upaya pemerintah dalam menghadapi dampak dari kondisi pandemi terhadap perputaran ekonomi masyarakat. Pendekatan penelitian adalah penelitian kualitatif melalui metode evaluasi model CIPP (context, input, process, product). Data dikumpulkan melalui observasi dan dokumen kebijakan program BPUM. Teknik analisis data terdiri dari reduksi data, penyajian data dan penarikan simpulan. Hasil penelitian menunjukkan bahwa pada setiap aspek CIPP telah diterapkan sesuai prosedur dan pemerintah juga melakukan kerjasama dengan stakeholder terkait. Program BPUM telah memiliki dampak yang besar terhadap pertahanan usaha bagi para pelaku usaha mikro. Program bantuan ini yang dimulai pada tahun 2020 sebagai salah satu bentuk pertahanan ekonomi masyarakat di masa pandemi Covid-19 telah dikembangkan dengan sangat baik sesuai kebutuhan pelaku usaha. Program ini juga tetap dilakukan pada tahun 2021. Artinya bahwa perkembangan program bantuan modal kepada pelaku usaha telah berhasil dan memberikan dampak pada para pelaku usaha dalam mempertahankan usaha mereka. Aspek konteks menunjukkan bahwa segala persiapan dalam meluncurkan program ini dilakukan dengan matang sehingga berdampak pada keberhasilan pengguna program BPUM. Aspek Input dirancang sesuai payung hukum resmi yang disesuaikan dengan peraturan yang telah dibuat pemerintah sehingga berdampak pada tata cara penyaluran bantuan yang benar. Aspek proses dilakukan mulai dari kegiatan sosialisasi sampai distribusi bantuan BPUM kepada para pelaku usaha secara procedural sehingga berdampak pada keberhasilan menyasar pelaku usaha yang membutuhkan bantuan modal. Pada aspek produk diketahui bahwa BPUM memberikan dampak yang cukup baik terhadap kondisi pemulihan bisnis pelaku usaha mikro.]]>
<![CDATA[PENGARUH PERUBAHAN MEREK DAN KEPUASAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA FIFGROUP ]]>
<![CDATA[Hermawan, Elpa]]>
<![CDATA[ Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 17, No 1 (2019): MARET 2019 ]]>
Publisher : <![CDATA[www.bsi.ac.id ]]>
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DOI: 10.31294/jp.v17i1.5206
<![CDATA[The aims of research is to find out the effect of brand changes and consumer satisfaction on consumer loyality at FIFGROUP. The research method used descriptive quantitative survey and data collection technique used area sampling techniques with the number of respondents were 150 people,. The technique of data analysis is multiple linear regression equation. The results of research showed that customers understand the changes of brand and logo of the company, but the results of the calculations show that there is no influence of the change of brand and customer satisfaction to customer loyalty. In conducting this recearch, the researchers was faced by some constraints, especially constraints to obtain data on the number of customer’s detail , as well as data concerning the company's consideration in making the change of brand and logo, so further research is effective to do.]]>
<![CDATA[Apa itu Copywriting? (Memahami Definisi Copywriting dari Sudut Pandang Lain) ]]>
<![CDATA[Danang Dwi Harmoko]]>;
<![CDATA[Elpa Hermawan]]>
<![CDATA[ LITERATUS Vol 5 No 2 (2023): Jurnal Ilmiah Internasional Sosial dan Budaya ]]>
Publisher : <![CDATA[Neolectura ]]>
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DOI: 10.37010/lit.v5i2.1289
<![CDATA[Fokus pada penelitian ini adalah tinjauan ulang terhadap definisi copywriting. Tujuan dari artikel ini adalah untuk mengetahui arti dari kata copywriting dari berbagai sudut pandang guna memperkaya khasanah keilmuan tentang copywriting. Selain itu, dengan adanya definisi baru akan membuka peluang lahirnya kajian baru pada bidang ini. Penelitian ini menggunakan metode deskriptif kualitatif. Pengumpulan data dilakukan dengan studi literatur kepustakaan melalui penelusuran artikel-artikel terkait guna mencari berbagai sudut pandang terhadap terminologi ini. Selain itu, penelitian ini juga membedah makna kata melalui kajian leksikografi dan etimologi. Kesimpulan dari artikel ini adalah copywriting dalam arti luas adalah aktivitas menyalin sesuatu untuk menghasilkan sesuatu yang baru yang mirip atau identik dengan teks atau kondisi aslinya. Copywriting juga dapat dipahami sebagai proses memindahkan apa yang dilihat, didengar, dan dipikirkan kedalam bentuk teks, gambar, atau audio visual. Sedangkan dalam arti sempit copywriting mempunyai arti yang beragam disesuaikan dengan bidang disiplin ilmunya seperti periklanan, pemasaran, hubungan masyarakat, ataupun bidang lainnya.]]>
