Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Inovasi Komunikasi
Hadi Baku Pangestu
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Languange, Linguistic, Communication & Media Social Sciences

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Effectiveness of Visual Communication of Smoking Ban on Cigarette Packaging in Thailand and Indonesia on the Decline of Smoking Prelevance : Krong Thip and Sampoerna Case Study Hadi Baku Pangestu; Ferry Darmawan
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 1 (2025): February : Momat (Momentum Matrix: International Journal of Communication, Tour
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i1.153

Abstract

Indonesia and Thailand, both Southeast Asian countries with high levels of cigarette consumption, have implemented health warning images on cigarette packs as a strategy to reduce smoking prevalence. This study aims to analyze and compare the effectiveness of these warning images in creating a deterrent and fear effect on smokers in both countries. Using Roland Barthes' semiotic method, this study focuses on visual elements such as image, size, and text message. The findings show that in Indonesia, images of lung cancer victims with scary textual warnings are pasted on the packaging, whereas in Thailand, the images used are more varied and larger in size, creating a stronger visual impact. Data from the Indonesian Ministry of Health and Thailand's Global Action to End Smoking revealed that there will be 70 million smokers in Indonesia by 2024 and 11.5 million in Thailand by 2022. The comparative results suggest that the larger and more varied health warnings in Thailand may be more effective in attracting attention and triggering emotional responses compared to the more homogenous approach in Indonesia. In conclusion, the results of this study suggest that effective visual warnings can influence smokers' awareness and behavior, providing important insights for the development of more dynamic public health policies tailored to each country's cultural context in tobacco control efforts.
Strategi Komunikasi E-Commerce pada Gitar Listrik Ibanez di Bandung Hadi Baku Pangestu
Jurnal Inovasi Komunikasi Volume 2, No. 1, April 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i1.3534

Abstract

This study aims to determine the marketing techniques used by Nada musical instrument store for Ibanez electric guitars through Instagram social media. These marketing techniques involve uploading product photos and testimonial photos to the Nada musical instrument store account. The product photos and testimonials to be uploaded to the Nada musical instrument store Instagram account are first discussed by the store owner and the Nada musical instrument store administrator. This discussion is to determine the quality of the uploads and the rules that apply on Instagram social media. This research is qualitative research with a case study approach. The sample for this research was taken using purposive sampling with a sample size of two key informants, namely the owner and administrator of the Nada musical instrument store's Instagram account, and additional informants from consumers who visited the store. The results show that the Nada musical instrument store uses testimonial and product photos to attract the attention of followers and netizens and also to demonstrate credibility to followers and netizens.
Co-Authors Ferry Darmawan