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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komunikasi Journal of Innovation Research and Knowledge J-CEKI
Khairul Arief Rahman
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Innovation Research and Knowledge

 1 
STRATEGIC COMMUNICATION BY SOCH FACT CHECK AGAINST ELECTORAL DISINFORMATION IN PAKISTAN 2024 Muhammad Zamir Awan; Weni A. Arindawati; Khairul Arief Rahman
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

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This study analyzes the communication strategy of SochFactCheck, a Pakistani fact-checking organization, during the 2024 General Elections. It employs Strategic Communication Theory and Qualitative Content Analysis (QCA) to examine 52 disinformation cases, focusing on how SochFactCheck structured, disseminated, and evaluated counter-narratives. Disinformation tactics included deepfakes, AI-generated political resignations, and gendered attacks primarily targeting PTI (Pakistan Tehreek-e-Insaf) leaders. Through a four-phase strategic model situational analysis, message development, message delivery, and evaluation SochFactCheck deployed a hybrid communication system integrating online platforms and offline journalist workshops. The results demonstrate SochFactCheck’s evolution from a reactive fact-checking outlet to a strategic actor capable of shaping public resilience and digital literacy. This study underscores the role of independent media in countering AI-driven political manipulation in fragile democracies
REPRESENTASI PEREMPUAN SEBAGAI TOKOH PROTAGONIS DALAM FILM HOROR THAGHUT Arvin Afdhila Maabuat; Oky Oxcygentri; Khairul Arief Rahman
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

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Abstract

This research aims to understand the portrayal of female characters in horror films, which often depict women as weak, oppressed, or only able to fight back after becoming ghosts. Such portrayals reinforce the stereotype that women serve merely as victims or decorative elements in stories. Therefore, it brings a refreshing change when a horror film features female characters who are heroic or capable of resistance without turning into supernatural beings. The reason behind this research is the researcher’s awareness that the controversy surrounding the film Thaghut tends to overlook its positive aspects, particularly the portrayal of it’s female character and the film’s original intention as a medium of religious preaching (dakwah). This study uses a qualitative method with Umberto Eco’s semiotic approach to interpret the significance of meaning within scenes and evaluate whether the depiction or labeling of the main female character aligns with the researcher's expectations. Based on interviews with person who involved in the film’s production, it was revealed that the screenwriter of Thaghut, Lele Laila, often presents female characters in heroic roles and male characters as antagonists. However, the controversy stemmed from the film’s untimely release. Thus, this study highlights the positive elements found in Thaghut, especially in it’s portrayal of women.
Co-Authors agstia esa handayani Arvin Afdhila Maabuat Aurora, Ken Shania Fajar Hariyanto Gigih Syamsul Hidayat Lubis, Fardiah Oktariani Muhammad Zamir Awan OKY OXCYGENTRI Weni A. Arindawati Weni Adityasning Arindawati