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STRATEGIC COMMUNICATION BY SOCH FACT CHECK AGAINST ELECTORAL DISINFORMATION IN PAKISTAN 2024 Muhammad Zamir Awan; Weni A. Arindawati; Khairul Arief Rahman
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

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Abstract

This study analyzes the communication strategy of SochFactCheck, a Pakistani fact-checking organization, during the 2024 General Elections. It employs Strategic Communication Theory and Qualitative Content Analysis (QCA) to examine 52 disinformation cases, focusing on how SochFactCheck structured, disseminated, and evaluated counter-narratives. Disinformation tactics included deepfakes, AI-generated political resignations, and gendered attacks primarily targeting PTI (Pakistan Tehreek-e-Insaf) leaders. Through a four-phase strategic model situational analysis, message development, message delivery, and evaluation SochFactCheck deployed a hybrid communication system integrating online platforms and offline journalist workshops. The results demonstrate SochFactCheck’s evolution from a reactive fact-checking outlet to a strategic actor capable of shaping public resilience and digital literacy. This study underscores the role of independent media in countering AI-driven political manipulation in fragile democracies
REPRESENTASI PEREMPUAN SEBAGAI TOKOH PROTAGONIS DALAM FILM HOROR THAGHUT Arvin Afdhila Maabuat; Oky Oxcygentri; Khairul Arief Rahman
Journal of Innovation Research and Knowledge Vol. 5 No. 2: Juli 2025
Publisher : Bajang Institute

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Abstract

This research aims to understand the portrayal of female characters in horror films, which often depict women as weak, oppressed, or only able to fight back after becoming ghosts. Such portrayals reinforce the stereotype that women serve merely as victims or decorative elements in stories. Therefore, it brings a refreshing change when a horror film features female characters who are heroic or capable of resistance without turning into supernatural beings. The reason behind this research is the researcher’s awareness that the controversy surrounding the film Thaghut tends to overlook its positive aspects, particularly the portrayal of it’s female character and the film’s original intention as a medium of religious preaching (dakwah). This study uses a qualitative method with Umberto Eco’s semiotic approach to interpret the significance of meaning within scenes and evaluate whether the depiction or labeling of the main female character aligns with the researcher's expectations. Based on interviews with person who involved in the film’s production, it was revealed that the screenwriter of Thaghut, Lele Laila, often presents female characters in heroic roles and male characters as antagonists. However, the controversy stemmed from the film’s untimely release. Thus, this study highlights the positive elements found in Thaghut, especially in it’s portrayal of women.
Marriage Is Scary Dalam Konstruksi Kecemasan Pernikahan: Analisis Wacana Kritis Sara Mills Film Little Women Aurora, Ken Shania; Fardiah Oktariani Lubis; Khairul Arief Rahman
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10623

Abstract

Penelitian ini bertujuan untuk mempelajari bagaimana representasi marriage is scary dalam film Little Women (2019) melalui pendekatan Analisis Wacana Kritis, serta mendalamibagaimana karakter dalam film diposisikan sebagai subjek-objek dan audiens direpresentasikan dalam film. Penelitian ini menggunakan metode kualitatif dengan metode kualitatif dengan pendekatan Analisis Wacana Kritis Sara Mills. Teknik pengumpulan data yang digunakan adalah teknik observasi non-partisipan dan dokumentasi. Dengan teknik analisis data yang digunakan melalui proses pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukan film Little Women tidak hnya merepresentasikan pernikahan sebagai ruang tarik-ulur antara kebebasan individu dan tekanan struktural berbasis gender dan ekonomi. Tokoh-tokoh perempuan digambarkan secara kompleks sebagai subjek yang aktif dalam menentukan pilihan hidupnya. Narasi film membongkar stereotip mengenai perempuan dan pernikahan, serta mengarahkan penonton, khususnya perempuan modern untuk melihat pernikahan sebagai pilihan, bukan kewajiban, dalam konteks sosial yang luas.
Pengalaman Komunikasi Meminum Minuman Keras pada Generasi Z Bintang Riskyawan; Ana Fitriana Poerana; Khairul Arief Rahman
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 4 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/aen3mk32

Abstract

This study aims to explore the motives, communication experiences, and meanings of alcoholic beverage consumption among Generation Z in Bekasi City. A qualitative approach with the phenomenological method was applied to understand the subjective experiences of informants. Data were collected through in-depth interviews with five informants selected using the snowball sampling technique. The research findings indicate that the primary motive for alcoholic beverage consumption is rooted in the need for an escape mechanism from various life pressures, such as work stress, emotional conflicts (e.g., heartbreak), family conflicts, and social pressure for conformity. Post-consumption communication experiences are characterized by a paradoxical transformation in interaction quality: creating a more fluid and honest atmosphere, but also potentially triggering conflicts due to decreased self-regulation. The constructed meanings are multidimensional, encompassing instrumental aspects (means of relaxation and networking), identity (part of self-image and group identity), and existential dimensions ("life companion" and temporary escape). This study concludes that alcoholic beverage consumption among Generation Z in Bekasi is more than mere recreational behavior; it is a complex coping mechanism for navigating urban life challenges. These findings provide implications for the development of more contextual public health programs and communication interventions.. Keywords: Alcoholic Beverages, Communication Experience, Escap, Generation Z, Phenomenology.