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All Journal Jurnal Art Nouveau PSYCHE 165
Putra, Rio Andika
Universitas Putra Indonesia YPTK Padang
Arts Humanities Physics Social Sciences

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PENGEMBANGAN MEDIA PROMOSI RUMAH MAKAN RA.MEN SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Putra, Rio Andika; Riyanto, Darwin Yuwono; Cinantya, Ixsora Gupita
Jurnal Art Nouveau Vol 7, No 2 (2018)
Publisher : Jurnal Art Nouveau

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Abstract

Abstract:  Ra.Men restaurant is a growing business in the field of culinary and has stood in the area of Gayungsari Barat, Surabaya since 2014. Restaurants have added value because the products are sold is a tyspical food prouk originating from the country of Japan. For example Ramen and Sushi. For Surabaya environment. Especially the area Gayungsari, Ra.men Restaurant is quite well known by the community and has had a number of customers. But along with the development of time, began many other typical Japanese restaurant that stands in the area Gayungsari, for example Chirashi Sushi and Wasabi Yatai. This is considered to threaten the existence of Restaurant Ra.men long standing. To prevent that it is necessary to make the development of media promotion Ra.Men Restaurant as an effort to increase Brand Loyalty. Qualitative research is conducted by interview, observation, documentation, and study of literature to get the data used as a basis in developing the design concept. The concept of design in the development of media promotion Ra.Men restaurant as an effort to increase brand loyalty is "Unique". In this case "Unique" means Rumah Makan makan Ra.Men has its own uniqueness that is in terms of taste and place of business The concept is implemented in creative and media strategies. The end result of this development is expected to increase consumer loyalty and form a perception of a product increasingly known to the public. Keywords: Development, Brand Loyalty,Restaurant Ra.men
HUBUNGAN ANTARA KONSEP DIRI DENGAN KECEMASAN SOSIAL PADA NARAPIDANA PRIA KASUS NARKOTIKA DI LEMBAGA PERMASYARAKATAN KELAS II A PADANG Putra, Rio Andika; Adlli, Poppy Febri Dina
PSYCHE 165 Vol 12 No 1 (2019): PSIKOLOGI 165
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT UPI YPTK PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.702 KB) | DOI: 10.29165/psikologi.v12i1.116

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ABSTRACTThis study aims to determine the relationship between self-concept and social anxiety in male prisoners ofnarcotics cases in Padang Class II A Correctional Institution. The independent variables in this study are selfconceptand the dependent variable is social anxiety. The measuring instruments used in this study are selfconceptscale and social anxiety scale. The sampling technique in this study used a simple random samplingtechnique. The sample in this study were 84 male prisoners of narcotics cases at the Padang Class II ACorrectional Institution. Test for validity and reliability in this study using thetechnique Cronbach Alpha. Theresults of the validity coefficient on the self-concept scale move from rix = 0.310 to rix = 0.779 with a reliabilitycoefficient of α = 0.944 while on the social anxiety scale moves from rix = 0.340 to rix = 0.847 with a reliabilitycoefficient of α = 0.945 . Based on data analysis, the correlation value is -0.567 with a significance level of0.000, which means the hypothesis is accepted. This shows that there is a significant relationship between selfconceptand social anxiety in male prisoners of narcotics cases at the Padang Class II A Correctional Institution.Keywords: self-concept, social anxiety and inmates.
Co-Authors Adlli, Poppy Febri Dina Darwin Yuwono Riyanto, Darwin Yuwono Ixsora Gupita Cinantya, Ixsora Gupita