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All Journal Journal of Technopreneurship on Economics and Business Review (JTEBR) JURNAL ILMIAH GLOBAL EDUCATION
Satoto, Ayu Audina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Memahami Definisi Komunikasi Pemasaran Digital dalam Teori dan Praktek: Understanding the Definition of Digital Marketing Communication in Theory and Practice Diandra, Didip; Wijanarko, Adrian A.; Moerales, Henky Ade; Satoto, Ayu Audina
Journal of Technopreneurship on Economics and Business Review Vol. 6 No. 1 (2024)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

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Abstract

Perkembangan teknologi digital yang pesat telah merubah paradigma dan pandangan individu atau kelompok terhadap pemasaran dan cara berkomunikasi dalam pemasaran. Tujuan dari penelitian ini adalah untuk memberikan pemahaman yang mendalam tentang definisi komunikasi pemasaran digital dalam teori dan praktek. Penelitian ini menggunakan metode kualitatif deskriptif. Data primer dikumpulkan dari observasi terhadap objek praktek dan didukung oleh data sekunder berupa kajian literatur yang sesuai dengan topik penelitian. Hasil penelitian menunjukkan bahwa terdapat beberapa jenis pendekatan dalam komunikasi pemasaran digital seperti hubungan pemasaran, pengalaman konsumen, komunikasi interaktif, influencer non-human, perjalanan konsumen, citra merek, pemasaran konten, kampanye pemasaran, hingga pemasaran alternatif. Selain menyerahkan nilai kepada pelanggan, komunikasi pemasaran digital dapat merubah pandangan konsumen tentang produk, merubah sikap, dan keputusan untuk bertindak. Penelitian selanjutnya dapat mengembangkan kajian teori dan praktek komunikasi pemasaran digital dari sudut pandang yang berbeda.
The Influence of Career Advancement on Employee Performance and Job Satisfaction (A Case Study at PT Bank Akasia Mas) Satoto, Ayu Audina; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4458

Abstract

In the dynamic competition of the banking industry, career acceleration has become a crucial strategy in human resource management to enhance employee performance and job satisfaction. This study aims to analyze the influence of career acceleration on employee performance and job satisfaction at PT Bank Akasia Mas. A quantitative approach by an explanatory research design was employed, involving 154 participants selected through purposive sampling. Data were collected utilizing validated questionnaires, complemented by interviews and observations. Regression analysis results reveal that career acceleration significantly affects both performance (R² = 0.31) and job satisfaction (R² = 0.39). When organizational culture was included, the R² value improved to 0.48, highlighting its strong moderating role. The study also reveals structural disparities in access to career enhancement programs across divisions, negatively affecting job satisfaction. Moreover, the influence of career acceleration on performance is largely mediated by job satisfaction. These outcomes emphasize the importance of a fair, structured, and competency-based career enhancement system, along by the reinforcement of an inclusive organizational culture. This study gives both practical and theoretical contributions to comprehending career dynamics in Indonesia’s banking sector and offers strategic recommendations for improving organizational productivity through influenceive career management.
Co-Authors Diandra, Didip Dwianto, Agung Surya Moerales, Henky Ade Wijanarko, Adrian A.