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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Ulan Ulan
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Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Pendampingan UMKM untuk Meningkatkan Omset Penjualan di Era Digital pada UMKM Keripik Singkong di Desa Wanajaya Kecamatan Cibitung Melani Putri; Etty Zuliawati Zed; Vanessa Dwie Meimita; Ulan Ulan
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1416

Abstract

MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketplaces, social media and digital marketing techniques. The results show an increase in the knowledge and skills of MSME players in digital marketing which has a direct impact on increasing sales turnover by up to 30% in the three months after the intervention.
Pendampingan Wirausaha Berbasis Ekonomi Manajerial untuk Peningkatan Daya Saing UMKM di Cikarang Barat Etty Zuliawati Zed; Melani Putri; Vanessa Dwie Meimita; Ulan Ulan; Ayu Amanda Damanik
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1516

Abstract

This community service activity aims to improve the competitiveness of MSMEs through mentoring entrepreneurs based on managerial economics. Many MSMEs have not optimally implemented managerial principles, such as financial planning, market analysis, and decision-making strategies. The managerial economic approach is used to help MSMEs understand consumer behavior, cost efficiency, and effective resource management. The implementation methods for this activity include field observation, training, interactive discussions, and direct mentoring for MSMEs in the target area. The results of this activity show an increase in participants' understanding of business management, such as the implementation of more measurable strategies to face market competition. Thus, mentoring based on managerial economics has proven effective in strengthening the foundations of entrepreneurship and increasing the competitiveness of MSMEs in a sustainable manner.
Co-Authors Ayu Amanda Damanik Etty Zuliawati Zed Melani Putri Vanessa Dwie Meimita