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All Journal Jurnal Pendidikan dan Kewirausahaan Jurnal Ekonomi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Kabar Masyarakat Jurnal Lentera Pengabdian Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Neraca Manajemen, Akuntansi, dan Ekonomi Cidea Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Pembangunan Indonesia Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Ekonomi, Akuntansi dan Perpajakan Kajian Ekonomi dan Akuntansi Terapan Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ilmu Manajemen Dan Pendidikan Panggung Kebaikan : Jurnal Pengabdian Sosial Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora International Journal of Economics and Management Research
Etty Zuliawati Zed
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Media Sosial, Pendidikan Kewirausahaan Berdampak terhadap Minat Berusaha Dimensi oleh Inovasi Mahasiswa di Cikarang Prasetyo Harisandi; Fiqih Maria Rabiatul Hariroh; Etty Zuliawati Zed
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 11 No 3 (2023)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v11i3.852

Abstract

Abstract: The purpose of this study was to determine the effect of social media, entrepreneurship education and innovation on student interest in doing business in Cikarang. The method used in this research is descriptive method. The research method used in this research is descriptive quantitative. Quantitative descriptive data analysis was carried out using multiple linear regression analysis. Smart PLS (partial least squares). The basic population of this study were students in Cikarang, as many as 108 student respondents, which used a sampling technique in this study. So based on the results of the PLS test that has been done, it can be concluded that all the variable components of social media, entrepreneurship education and innovation have a significant positive influence on student interest in doing business in Cikarang. To deal with current changes, students must improve their abilities in learning online marketing so that they can do business so that they develop quickly and are known everywhere.
PELATIHAN DESAIN DENGAN CANVA SEBAGAI SARANA PROMOSI PRODUK UNTUK PT TURMANERIKA SUKSES BERSAMA Etty Zuliawati Zed; Suci Nur Utami; Nanci Margaret Teresia Napitupulu; Khomisah; Ahmad Abdurrohim; Taupan Hidayat; Arfay Rahman
Bridging Journal of Islamic Digital Economics and Management Vol. 1 No. 1 (2023): November
Publisher : Al-Shobar Publisher, Yayasan Islam Al-Shobar Rawaurip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini bertujuan untuk memberikan pelatihan desain dengan Canva kepada pelaku usaha mikro, kecil, dan menengah (UMKM) di PT Turmanerika Sukses Bersama. Canva merupakan aplikasi desain online yang mudah dan praktis digunakan, serta memiliki berbagai fitur dan template yang dapat disesuaikan dengan kebutuhan bisnis. Pelatihan ini dilaksanakan selama dua hari, yaitu pada tanggal 1 dan 2 April 2024, dengan metode diskusi, demonstrasi, dan praktik langsung. Hasil evaluasi menunjukkan bahwa pelatihan ini berhasil meningkatkan pengetahuan, keterampilan, kreativitas, dan motivasi peserta dalam menggunakan desain untuk memperkuat branding dan penjualan produk mereka. Pelatihan ini juga memberikan kontribusi bagi perkembangan UMKM di PT Turmanerika Sukses Bersama, serta untuk meningkatkan kesejahteraan masyarakat. Rekomendasi yang diberikan kepada para peserta adalah untuk terus belajar dan berinovasi dalam menggunakan desain, serta untuk berkolaborasi dan berjejaring dengan pelaku UMKM lainnya.
Pendampingan Edukasi Literasi Keuangan Dan Penerapan Pemasaran Digital Pada Pelaku Usaha Industri Rumahan Zulfa Zakiatul Hidayah; Prasetyo Hari Sandi; Muhamad Syahwildan; Etty Zuliawati Zed; Erin Soleha
Jurnal Kabar Masyarakat Vol. 1 No. 2 (2023): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1336.019 KB) | DOI: 10.54066/jkb-itb.v1i2.233

Abstract

The financial literacy and inclusion index for urban areas in 2022 is 86.73%, for rural areas it is 82.69%. There is a gap of 2.10% between rural and urban areas. Seeing this, it is necessary to pay special attention to outreach and education in rural areas so that the strategy for implementing financial education is to increase the quantity of implementing financial education in rural areas. Especially now that we have entered the era of society 5.o where all transactions use technology. Even though the development of technology is very rapid, there are still many business actors who do not understand the use of information technology (Sugiarto et al., 2022). In this digital era, it is expected to form an information technology, especially in the field of marketing. Business actors, especially Mrs. Asri as the owner of the Serangkai Rasa business herself, said that there is still a lack of socialization of financial literacy itself, this is an obstacle for the community, especially business actors, in keeping abreast of economic developments, especially in the industrial era 4.o where all transactions have been carried out in technology-based businesses. . This service activity can provide positive results for the Implementation of Financial Literacy Education and Digital Marketing for Home Industry Business Actors.
PEMBERDAYAAN USAHA UMKM MELALUI ECOMMERCE UNTUK MENINGKATKAN DAYA SAING DI DESA MARGAHAYU, BEKASI Etty Zuliawati Zed; Dian Putra Utama; Nurul Indrawati; Ratih Amalia Solehah
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2956

Abstract

Penelitian ini bertujuan untuk mengetahui pemberdayaan usaha UMKM melalui E-commerce untuk meningkatkan daya sang di Deda Margahayu, Bekasi. Metode penelitian ini dilakukan dengan pendekatan yang komprehensif dan berkelanjutan. Hasil dari penelitian ini adalah E-commerce dapat mengatasi keterbatasan UKM dalam memperluas pasar dan memasuki pasar ekspor. Dimungkinkan bagi UKM untuk menembus pasar internasional karena ketersediaan media internet yang luas. Selain itu, karena harga teknologi informasi semakin rendah, mereka dapat menggunakan e-commerce untuk menjalankan bisnis mereka.
Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan Etty Zuliawati Zed; Ropida yulianti; Imelin Sagita S Pardosi; Naila Putri Inayah; Azhar Alhaq Maulna; Amelia Septiani
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 1 No. 4 (2024): Oktober : Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v1i4.407

Abstract

This service aims to improve the knowledge and skills of Tempe small and medium-sized enterprise (SME) entrepreneurs in effectively managing their businesses and enhancing competitiveness. This service activity is carried out through a series of workshops, motivational training, and group mentoring. The community partners involved in this project were the Tempe SMEs located in the Pejuang neighborhood, Bekasi. The results of this service showed a significant improvement in the knowledge and skills of the Tempe SME entrepreneurs after participating in the training and mentoring sessions. They successfully enhanced their business performance, expanded market access through digital marketing, and formed a group or association of Tempe SMEs to share knowledge and support each other in addressing business challenges. This initiative positively contributed to the welfare and local economic growth by strengthening the Tempe sector as a key pillar of the economy in the Pejuang neighborhood
Pengaruh Pemasaran Menggunakan Media Sosial Terhadap Kepuasan Pembelian Produk Es Teh Poci Etty Zuliawati Zed; Affan Miftakhur Royan; Ega Radiansyah; Raihan Fatsa Alfarizi
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.306

Abstract

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider. This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN SARUNG TANGAN DI PT BONA GLOVES Etty Zuliawati Zed; Adzkia Munifa Rohilawati; Alya Aulia Pane; Filipus Marcell Febrian; Tasya Alisya
Kajian Ekonomi dan Akuntansi Terapan Vol. 1 No. 3 (2024): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v1i3.287

Abstract

PT BONA MESTY GEMILANG was established in 2002, which has its head office and factory in Cikarang - West Java, PT BONA MESTY GEMILANG is a manufacturer and supplier of Gloves and Personal Protective Equipment in Indonesia. BONA GLOVES produces PU Gloves, Knit Gloves, Rubber / latex gloves, Nitrile Gloves, PVC Gloves, Cotton Fabric Gloves, Nylon Fabric Gloves, Aprons and masks. The purpose of the study was to determine the effect of price and product quality on consumer purchase satisfaction of PT BONA MESTY GEMILANG gloves on Jl. Villa Mutiara Cikarang No.1 Blok G5 19, Ciantra, South Cikarang, Bekasi Regency, West Java 17530. This research method is a quantitative method with data collection techniques based on a questionnaire of 100 people. In determining the sample, the researcher used a nonprobability sampling method and the data collection technique was measured using a Likert Scale from primary and secondary data sources. After the data is collected, the analysis method used by the research is Quality Test, Classical Assumption Test, Multiple Regression Analysis and hypothesis testing. The results showed that partially, the bona gloves variable had a positive and significant effect on purchase satisfaction. The quality variable has a positive and significant effect on purchase satisfaction. The production quality variable has a positive and significant effect on purchase satisfaction
Penguatan Kompetensi Karyawan Di Era Digital Marketing Untuk Meningkatkan Produktifitas Usaha Mikro Tri Mulyani Kartini; Etty Zuliawati Zed; Sinta Sundari Heriyanti; Nasrun Baldah; Suhendra Suhendra
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.120

Abstract

Human Resources (HR) competency is one of the main factors that must be possessed by MSME business actors. Managing human resources is a skill that must be possessed by business actors. Apart from that, in facing business challenges in the digital era, MSMEs need to adapt to technological developments so as not to be left behind. Therefore, this community service activity aims to provide knowledge about HR competencies in the era of digitalization to business actors in Bekasi Regency, especially North Cikarang. The method used in this community service activity is in the form of counseling and assistance to strengthen employee competency in this era of digitalization, especially the development of digital marketing so that in the future micro businesses have the potential to increase the profitability of their businesses. Human resource management in micro businesses has a specific goal, namely that participants in community service activities are expected to be able to adapt to current developments so that they can maintain the existence of their business and increase their business productivity. Implementation is carried out by providing materials, lectures, discussions/questions and answers and practice with business actors.
Pengaruh Digital Marketing terhadap Keputusan Pembelian Konsumen di Era E-Commerce Etty Zuliawati Zed; Selvi Indriani; Sefi Fefiana Wati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4740

Abstract

This study aims to analyze the influence of digital marketing on consumer purchasing decisions in the e-commerce era. The research method used is a quantitative approach with a questionnaire survey design. Data were collected using a questionnaire distributed to 15 respondents who are active e-commerce users in the Cikarang area. The data analysis technique used is simple linear regression analysis to test the relationship between digital marketing variables as dependent variables and purchasing decisions as independent variables. The results of the study indicate that there is a significant positive influence between digital marketing on purchasing decisions, with a coefficient of determination (R²) of 0.545, which indicates that 54.5% of the variation in digital marketing can be influenced by purchasing decisions. This finding indicates that increasing digital marketing can contribute significantly to consumer purchasing decisions in the e-commerce era. Based on these results, business actors can improve their digital marketing progress to maintain and improve consumer purchasing decisions.
Optimalisasi Media Sosial untuk Pemasaran Produk UMKM di Desa Mekarmukti Etty Zuliawati Zed; Muhammad Mufidz Aiman; Afrizal Erlangga Fathir Maulana; Muhammad Candra
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1415

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creating engaging content, digital marketing strategies, and performance analysis. The methods employed include participatory approaches, hands-on practice sessions, and group discussions. The results of the activity indicate an increase in participants' understanding and skills in using social media to promote products. Furthermore, participants are capable of creating creative content and designing more structured marketing strategies. Consequently, this training has a positive impact on the development of SME marketing in Mekarmukti Village and is expected to increase income and business sustainability for SME entrepreneurs..
Co-Authors A Zeze Abi Alpa Rijki Addiin Dwi Saputro Adel Paila Adelia Putri Solekha Adinda Zalfaa Adzkia Munifa Rohilawati Affan Miftakhur Royan Afifah Nur Hasna Afrilia Martina Jovanda Wewengkang Afrizal Erlangga Fathir Maulana Ahmad Abdurrohim Ahmad Najmudin Ahya Ansori Alifa Rusrian Alviansyah Rizki Fatkhu Alya Aulia Pane Amara Pristania Amelia Septiani Amelia Yunika Putri Ananda Putri Raya Anang Lukmana Andrianto Prasetya Nugroho Andriyanto Angelica Juliana Della Anggi Maulana Anggini Widya Alvianti Arfay Rahman Asmala Sabrina Auliya Putri Mardiah Awaladina Suhaebah Siti Ayu Ainunisa Ayu Amanda Damanik Ayu Sulistiani Ayu Trisna Azhar Alhaq Maulna Bayhaqi, Bayhaqi Bayu Adi Putra Berlian Lutfi Azizah Cherisa Zirly Fera Daffa Nur Syahidah Dara Julita Dea Aprilia Dede Wijaya Dela Dewi Permata Deris Pernandi Putra Dewi Winarty Mayly Dhea Aulia Trifadilah Diah Ayu Fatmawati Dian Putra Utama Dimas Farijal Ega Radiansyah Elena Prihayanti Elisa Nabila Eliza Kotrun Nada Elkya Najmi Kamila Erin Soleha Ernawati Faris Iqbal H Fauziah Meilani Fazrya Rauf Fema Chintia Ferawati Fikri Al-Munawar Filipus Marcell Febrian Fiqih Maria Rabiatul Hariroh Firda Farida Fitria Nurhaliza Rahmadani Putri Frasasti Mawar Gina Nopiyanti Halima Halima Ihsan Putra Ramadhan Imelin Sagita S Pardosi Indira Oktavia Intan Maharani Intan Permatasari Irene Abelianata Jasmine Nanda Shabirah Kamilah, Lala Kamelia Kartini, Tri Mulyani Katarina Ija Muda Khomisah Laela Zhafarina M Adi Fazryan M. Abdul Rohman Rifki Aftoni M. Ridha Rasepto Mahesa Maulidia Sagita Mayly Winarty Dewi Medeline Meidiana Putri Alyssa Meiry Hana Wijaya Melani Putri Mirza Adityantoro Muh Arham Aswad Muh Rofif Perdana Muhamad Rifki Muhamad Syahwildan Muhammad Candra Muhammad Mufidz Aiman Nadia Lonto Nadia Siti Ajrak Naila Putri Inayah Nanci Margaret Teresia Napitupulu Nasrun Baldah Naswa Nur Hanifah Nasywa Amelia Aura Eren Nia Agustin Nisah Ukhfi Angreani Novia Yunistira NOVITASARI Nugroho, Andrianto Prasetya Nurima Rahmawati Nurul Azizah Ul Utami Nurul Indrawati Panjaitan, Simon Andriano Prasetyo Hari Sandi Prasetyo Harisandi Priyo Handoko Putra Rizqi Ramadhani Rahil Nurfadhilah Raihan Fatsa Alfarizi Ratih Amalia Solehah Reza Irawan Rian Ramadani Riski Khotimah Putri Rizky Muhammad Riyan Ropida yulianti Rosma Debi Rumsina Lubis Sabrina Malakiano Salsabila Al Muniroh Sefi Fefiana Wati Selvi Indriani Sesri Selina Sesri Sellinai Shinta Devi Sinta Sundari Heriyanti Sintia Pratiwi Nainggolan Siti Khoirunnisa Siti Suhaebah Awaladina Suci Nur Utami Suhendra Suhendra Suherman Suherman Sumiati Sumiati Sumiati Sumiati Tanjung, Kartika Permata Sari Tasya Alisya Taupan Hidayat Tirmansah Tirmansah Tithania Anzhani Titin Oktaviana Tri Mulyani Tri Mulyani Kartini Tria Agustin Ulan Ulan Ulfiyanti Ummy Nur Nayla Vanessa Dwie Meimita Welly Sheila Apriana Yemima Filadelvia Sinaga Zulfa Zakiatul Hidayah Zulfikri