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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Ahya Ansori
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Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Pelatihan Pengemasan dan Labeling Produk untuk Meningkatkan Kemampuan Manajemen Pemasaran Bagi UMKM di Desa Sukaragam Ayu Amanda Damanik; Etty Zuliawati Zed; Katarina Ija Muda; Ahya Ansori; Tirmansah Tirmansah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1424

Abstract

This service aims to improve the capabilities of MSMEs through packaging and labeling training. Apart from that, the aim of this training is to provide MSME players with an understanding of the importance of attractive and informative packaging and labels in influencing consumer purchasing decisions. Good packaging not only protects the product, but also functions as a promotional tool that can increase the product's attractiveness in the market. Labeling that complies with standards can also increase product credibility and make it easier for consumers to obtain important information, such as raw materials, expiration date and distribution permits. With this training, it is hoped that MSMEs in Sukaragam Village will be able to implement more effective marketing strategies, increase product competitiveness, and expand market reach..
Co-Authors Ayu Amanda Damanik Etty Zuliawati Zed Katarina Ija Muda Tirmansah Tirmansah