Claim Missing Document
Check
Articles

Found 2 Documents
Search

Pelatihan Keterampilan Wirausaha Melalui Pelatihan Penggunaan Platform Online Shop untuk UMKM di Cikarang Selatan Dhea Aulia Trifadilah; Etty Zuliawati Zed; Dea Aprilia; Amelia Yunika Putri
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1425

Abstract

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.
Dampak Kenaikan Ongkos Kirim terhadap Elastisitas Permintaan Produk di Market Place Studi Kasus: Shopee Etty Zuliawati Zed; Dea Aprilia; Dhea Aulia Trifadilah; Amelia Yunika Putri
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1585

Abstract

This research aims to analyze the impact of increased shipping costs on the price elasticity of demand for products on the Shopee marketplace platform. The method used in this study is qualitative, focusing on secondary data sourced from various literatures, research findings, scientific publications, and relevant public data. Through a comparative analysis approach and interpretation of the available data, this study intends to identify patterns, trends, and inconsistencies related to the impact of increased shipping costs on the price elasticity of demand for products on marketplace platforms like Shopee. The results of this study are expected to help sellers and Shopee address the impact of increased shipping costs on market demand. Additionally, academically, this research expands the understanding of product demand reactions to changes in shipping costs on marketplace platforms.