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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Sintia Pratiwi Nainggolan
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Pemberdayaan Warung Kecil Melalui Pelatihan Pengelolaan Keuangan dan Pemasaran Digital di Desa Jayamukti Sintia Pratiwi Nainggolan; Etty Zuliawati Zed; Halima Halima
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1434

Abstract

The aim of this community service is to empower small shop owners in Jayamukti Village by providing training on financial management and digital marketing. This training is expected to enhance the shop owners’ skills in efficient financial management and their ability to utilize digital technology for marketing their products. The training was conducted with a practical approach, involving the delivery of material, case studies, and hands-on simulations. The results of this community service show an improvement in participants’ understanding of managing shop finances and utilizing digital platforms for promotion, which is expected to increase the revenue and sustainability of small shops in the village
Co-Authors Etty Zuliawati Zed Halima Halima