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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Novadilatri
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Buraunibaito dengan Blogger di Kota Padang Adinda Rihhadatul Aisy; Ladiva Diti Ramadhani; Daffa Gusnadi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Web design has become a vital element in digital marketing, especially for SMEs like Buraunibaito, located on Jln. Edelweis Komplek Cimpago Permai II, Padang City. In this project, we applied the Project Based Learning (PBL) method to provide training on creating websites using Blogger, aimed at enhancing marketing and sales. Through observation and interviews, we collected information about this SME, including its history, products, and promotional strategies. The data obtained was used to develop a blog that includes background information, product photos, and pricing. As a result, Blogger serves as an interactive platform that allows SMEs to connect directly with customers and has the potential to function as an e-commerce site. By leveraging modern technology, Buraunibaito is expected to compete more effectively in the digital marketplace.
Rancangan Aplikasi Marketplace UMKM Ayam Kremes Sambal Embe Bali Di Kota Padang Menggunakan Aplikasi Blogger Cantika Erina Putri; Yolanda Aprilia S; Irfan Efendi; Sularno; Novadilatri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to facilitate and manage MSMEs in promoting and marketing the products they produce so that they are more widely accessible in the industry in utilizing social media as a means of digital marketing by Restoran Ayam Geprek to maintain business and attract consumer interest. Then the study provides an in-depth description of the management of social media by the restaurant. The case study method is used to explore the use of Marketplace. Data were collected through interviews, observations, and document studies, then analyzed descriptively. The results of the study indicate that there are obstacles in utilizing social media, such as lack of knowledge and skills, limited time and human resources, and lack of interesting strategies and content. Therefore, it is important for restaurants to overcome these problems in order to increase their presence on social media, interact with customers effectively, and implement a consistent and innovative digital marketing approach using the Blogger Application. Keywords: Social Media, Digital Marketing, and Blogger.
Co-Authors Adinda Rihhadatul Aisy Cantika Erina Putri Daffa Gusnadi IRFAN EFENDI Ladiva Diti Ramadhani Sularno Yolanda Aprilia S