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p-Index From 2020 - 2025
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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Nova Dilastri
Unknown Affiliation
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Langkah Cerdas Membangun Marketplace UMKM Ayam Takapik Di Kota Padang Menggunakan Aplikasi Blogger Divana Yuliant; Ghinaa Safitri; Julia Anggraini; Sularno; Nova Dilastri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article discusses strategic steps in building a marketplace for Micro, Small, and Medium Enterprises (MSMEs) Ayam Takapik in Padang by utilizing the Blogger platform. This research aims to provide effective solutions for MSME actors to enhance their product visibility and accessibility in the digital era. The method used is qualitative analysis through observations and interviews with business owners and Blogger platform users. The results indicate that using Blogger as a marketing tool can improve interactions between entrepreneurs and consumers, expand market reach, and facilitate product promotion. The article concludes that with the right approach, Ayam Takapik MSMEs can leverage digital technology for sustainable growth. Recommendations for further implementation and the development of a more integrated marketplace system are also presented.
Pemanfaatan Aplikasi Blogger Sebagai Media Promosi Jasa Dekorasi Pernikahan Pada Rahma Pelaminan Odelia, Zahara; Nova Dilastri; Soelarno , Soelarno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The purpose of this study is to provide an understanding of the use of Blogger as a digital promotional tool for the wedding decoration service business "Rahma Pelaminan." The research method used a descriptive qualitative approach, with data collection techniques including observation, interviews, and direct documentation with the business owner's children. Blogger was chosen because it is easily accessible, low-cost, and has features that can be used to display the business profile, package list, decoration gallery, and booking contact information. Data collection tools used were a mobile phone for documenting evidence and writing tools such as pens for taking notes as needed for the research. The results show that the use of Blogger for Rahma Pelaminan can increase business visibility, expand promotional reach, and build Rahma Pelaminan's professional image. Furthermore, customers can more easily access comprehensive information about services and pricing without having to visit the location in person.
Peran Blogger dalam Meningkatkan Branding dan Penjualan Produk Rendang UMKM Mama Uci Adi Kurniawan; Fauzan Anshari; Nova Dilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In today’s digital era, utilizing online media has become a crucial strategy for SMEs to expand their market reach and increase sales. This study examines the role of bloggers in enhancing branding and sales of Rendang products from the SME Mama Uci. The method used is a qualitative study involving interviews and observations of bloggers and SME actors. The results indicate that bloggers are effective in building brand image through informative and engaging content, thereby increasing consumer trust and expanding the market for Mama Uci’s Rendang products. Collaboration with bloggers also significantly contributes to increased sales volume. This study concludes that bloggers are strategic partners in digital marketing efforts for SMEs to improve competitiveness and business sustainability
Co-Authors Adi Kurniawan Divana Yuliant Fauzan Anshari Ghinaa Safitri Julia Anggraini Odelia, Zahara Soelarno , Soelarno Sularno Sularno Sularno, Sularno