Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmu Manajemen
Muzakir, Mellisa
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PKM KELOMPOK PKK DESA BANDUNGREJO KABUPATEN MAGELANG JAWA TENGAH DALAM PEMBUATAN MINUMAN HERBAL INSTAN Chabib, Lutfi; Wahyu, Imron; Felani, Herman; Muzakir, Mellisa
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 2 (2024): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i2.3789

Abstract

Desa Bandungrejo merupakan salah satu desa yang terletak di Kecamatan Ngablak, Kabupaten Magelang, Provinsi Jawa Tengah. Desa Bandungrejo terletak sekitar 10 km dari Kota Magelang dengan waktu tempuh 30 menit. Desa Bandungrejo memiliki luas 375 ha, dengan pekarangan/bangunan seluas 52 ha dan ladang seluas 292 ha. Kelurahan Bandungrejo terdapat 9 dusun yaitu: Noyogaten, Bakalan, Bandungrejo, Pendem, Citrogaten, Brongkol, Kayuares, Kenanggan, Soromayan. Kondisi tanah yang berada di daerah pegunungan menjadikan desa Bandungrejo sangat cocok untuk tanaman sayuran dan tanaman herbal berupa jahe, kunyit, temulawak dan kencur yang masih terbatas dalam pengolahan dan pemanfaatannya. Berdasarkan permasalahan tersebut maka pemberdayaan Masyarakat ini akan di laksanakan oleh Kelompok PKK Barokah Desa Bandungrejo, faktor tersebut akibat dari keterbatasan mitra dalam mengolah dan menghasilkan produk herbal yang siap konsumsi dan layak jual, faktor tersebut akibat dari aspek produksi, aspek sumber daya manusia, dan aspek manajemen. Tujuan pelaksanaan program pengabdian masyarakat ini adalah mendorong terciptanya peningkatan ekonomi warga yang selama ini terjadi dikarenakan rendahnya pengetahuan dan pemahaman teknologi dalam pengolahan produk herbal menjadi produk siap konsumsi dan layak jual bernilai ekonomis lebih tinggi. Metode yang digunakan dalam mencapai tujuan tersebut dengan pendampingan pengenalan tanaman herbal, pengolahan, produksi dan pemasaran. Luaran yang di capai dalam kegiatan pengabdian ini adalah peningkatan kapasitas sumber daya manusia kelompok PKK Desa Bandungrejo dalam membuat produk minuman herbal instan serta peningkatan kapasitas dalam motivasi berwirausaha, manajemen dan pemasaran.
Hanging Out And Purchase Decision Dzamani, Muhammad Robbita; Muzakir, Mellisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90403

Abstract

This study investigates the effect of brand awareness, brand image, and brand ambassador on purchase decisions at Cafe Mental Tempe. Employing a quantitative survey design, the research collected primary data from 100 customers selected through purposive sampling. Data were obtained via a validated Likert-Scale questionnaire and analyzed using multiple linear regression to assess both simultaneous and partial influences of the independent variables purchase decision. Empirical results indicate that brand awareness, brand image, and brand ambassador each have a positive and statistically significant effect on customers’ purchase decisions. The simultaneous regression test confirms that the three variables jointly explain a meaningful proportion of variance in purchase intention, while the t-test shows that each predictor contributes significantly in partial analysis. These findings suggest that an integrated brand enhances consumer recognition, cultivating favorable perceptions, and deploying credible brand representatives. This study contributes to marketing practice by demonstrating that small to medium food outlets can strengthen sales performance through coordinated branding strategies. For future research, a longitudinal design and a larger, probabilistic sample are recommended to generalize findings across regions and examine the long-term effect of brand strategies on customer loyalty.
Hanging Out And Purchase Decision Dzamani, Muhammad Robbita; Muzakir, Mellisa
JURNAL ILMU MANAJEMEN Vol. 22 No. 2 (2025): DECEMBER 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i2.90403

Abstract

This study investigates the effect of brand awareness, brand image, and brand ambassador on purchase decisions at Cafe Mental Tempe. Employing a quantitative survey design, the research collected primary data from 100 customers selected through purposive sampling. Data were obtained via a validated Likert-Scale questionnaire and analyzed using multiple linear regression to assess both simultaneous and partial influences of the independent variables purchase decision. Empirical results indicate that brand awareness, brand image, and brand ambassador each have a positive and statistically significant effect on customers’ purchase decisions. The simultaneous regression test confirms that the three variables jointly explain a meaningful proportion of variance in purchase intention, while the t-test shows that each predictor contributes significantly in partial analysis. These findings suggest that an integrated brand enhances consumer recognition, cultivating favorable perceptions, and deploying credible brand representatives. This study contributes to marketing practice by demonstrating that small to medium food outlets can strengthen sales performance through coordinated branding strategies. For future research, a longitudinal design and a larger, probabilistic sample are recommended to generalize findings across regions and examine the long-term effect of brand strategies on customer loyalty.
Co-Authors Dzamani, Muhammad Robbita Herman Felani Lutfi Chabib, Lutfi Wahyu, Imron