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All Journal Forum Agribisnis JURNAL AGRICA
Andrian Syah, Mirza
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS NILAI TAMBAH USAHA EMPING GARUT (Studi Kasus Agroindustri Raflesia Emping Garut di Desa Ngasem Kabupaten Bojonegoro): (Studi Kasus Agroindustri Raflesia Emping Garut di Desa Ngasem Kabupaten Bojonegoro) Furuhita, Fitri Aulia; Mubarokah; Andrian Syah, Mirza
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

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Abstract

Raflesia Agroindustry is a business that processes arrowroot tubers into arrowroot chips. With the Raflesia agroindustry that changes the form of arrowroot tubers into new products with higher economic value after going through the processing process, it can provide added value and form a new price that is higher than without going through the processing process. This study aims to analyze the added value obtained from the Raflesia arrowroot puffing agroindustry, and formulate efforts to increase the income of the Raflesia agroindustry. There were 8 informants as respondents in this study. Data analysis used to calculate added value using the Hayami method, and to formulate efforts to increase business income using the Business Model Canvas (BMC). The results showed that the calculation of added value from processing arrowroot tubers into arrowroot chips obtained a result of Rp 2,972/kg with a value-added ratio of 25%. In an effort to increase the income of the Raflesia arrowroot emping agro-industry by designing alternative Business Model Canvas (BMC) including target markets in adolescence, adding flavor variants, utilizing Instagram and Tiktok social media, providing purchase discounts, using technology, product renewal, and working with the government. The implication of this research is in the form of efforts to increase income in the Raflesia arrowroot puffing agro-industry so that it grows more widely
Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya) Yuliati, Nuriah; Andrian Syah, Mirza; Yulianti, Risma
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.26-35

Abstract

Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.
Co-Authors Furuhita, Fitri Aulia Mubarokah Nuriah Yuliati Yulianti, Risma