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All Journal Jurnal Yudistira Jurnal Manajemen Pariwisata dan Perhotelan
Peni Apriyanti
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science

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Pengaruh Sosial Media Tiktok Dalam Pembangunan Karakter Pancasila Daffa Fadhlurrohman; Fahmi Ibrahim; M. Rizky Irdiyansyah; Peni Apriyanti; Rasya Aditya Hilman; Supriyono Supriyono
Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa Vol. 3 No. 1 (2025): Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/yudistira.v3i1.1574

Abstract

This study aims to identify and analyze the influence of TikTok social media on Pancasila character building of the younger generation, including its positive and negative impacts. The research method used was a quantitative survey through an online questionnaire using Google Forms. The research population was TikTok users, with a sample of 17 purposively selected respondents. The results showed that TikTok has various influences on the character of the younger generation. Positively, TikTok is considered to be able to increase creativity, the spirit of nationalism, tolerance, and work ethic. However, negative impacts were also found, such as confusion in understanding national values, decreased mutual respect, and productive motivation. The most vulnerable areas to be affected are the moral, ethical, and national spirit aspects. The conclusion of this study is that TikTok has the potential to support Pancasila character building if used appropriately, but also presents risks that need to be managed through media literacy, content monitoring, and character education. Collaborative efforts between government, educators, and users are needed to maximize the positive impact of this platform.
Pengaruh Pemasaran Digital Pada Promosi Destinasi Wisata Kampung Adat Cirendeu Di Era Teknologi Nazuwa Aulia Hermawan; Peni Apriyanti
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 4 (2024): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i4.4520

Abstract

This research aims to describe digital marketing management regarding promotions In tourist attractions, the Cirendeu traditional village is often little known. This background is designing, developing and promoting a destination for the purpose of achieving tourism benefits. This marketing focuses on creating sustainable relationships between tourism businesses and consumers by utilizing digital technology such as social media, websites and tourism applications. The problems found in the field are 1. internet limitations and lack of understanding of the importance of digital promotion 2. adaptation in digital era: Technology towards changes that continue to develop, 3. businesses in the tourism sector must have high creativity so that consumers can produce digital content with valuable quality according to their interests. The methods used include direct observation, interviews, distributing questionnaires and heritage studies. The results of this research show that the management of the Cirendeu Traditional Village tourist attraction does not understand digital-based promotion in the current era, due to internet limitations.Apart from that, this research can provide understanding and insight for Cirendeu traditional village tourism managers to be able to develop digital promotion strategies that are more effective and sustainable
Co-Authors Daffa Fadhlurrohman Fahmi Ibrahim M. Rizky Irdiyansyah Nazuwa Aulia Hermawan Rasya Aditya Hilman Supriyono Supriyono