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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE International Journal of Review Management Business and Entrepreneurship
Krispimandoyo, Denpharanto Agung
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Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Influence of Health Consciousness and E-Service Quality on Traditional Medicine Purchasing Decisions (Case Study of CV Dari Teman Sejati) Diningrat, Yosiah Tutus Angriawan Jaya; Krispimandoyo, Denpharanto Agung
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4475

Abstract

The purpose of this research is to examine and analyze the influence of health consciousness and e-service quality on the purchasing decisions of traditional medicines. The background to this research stems from the discovery of the phenomenon of increasing health awareness in the community but sales to companies are experiencing a downward trend. In addition, in the digital era where people are active in transacting online to meet their needs, companies are interested in developing distribution through e-commerce. The company also wants to develop a new market through a new product, Teki Tea for menstrual pain. Therefore, in this study the respondents who were focused were women aged 15-29 years, with the criteria of having bought traditional medicine online. Total respondents were 154 with data collection through questionnaires and processed using SPSS software. The results of this study indicate that health consciousness and e-service quality have a positive and significant effect on the decision to purchase traditional medicines.
ANALYSIS OF THE FACTORS INFLUENCING SATISFACTION IN BUILDING USER TRUST IN THE SKULID APPLICATION: AN INTEGRATED TAM AND UTAUT APPROACH Eva Megawaty, Lellyana; Riza, Fahrul; Krispimandoyo, Denpharanto Agung
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1293

Abstract

This study examines the determinants of user satisfaction and trust in Skul.id, an e-learning application developed by Telkomsel. Integrating the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study analyzes the effects of Perceived Usefulness, Perceived Ease of Use, Performance Expectancy, Effort Expectancy, and Facilitating Conditions on User Satisfaction and Trust. A quantitative approach was employed using an online questionnaire distributed to students who had used Skul.id for at least three months. Data from respondents selected through non-propability convenience sampling were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that all examined factors significantly and positively affect user satisfaction, with effort expectancy exerting the strongest influence. Gender and experience do not significantly moderate these relationships, suggesting relatively homogeneous technology adoption behavior among digital native students. Furthermore, satisfaction explains 67% of the variance in user trust, demonstrating its central role in trust formation. These findings confirm the applicability of TAM and UTAUT in youth-oriented e-learning contexts and highlight the importance of enhancing learning benefits, usability, and technological support to strengthen user trust and loyalty.
Co-Authors Diningrat, Yosiah Tutus Angriawan Jaya Eva Megawaty, Lellyana Fahrul Riza