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All Journal PUCUK : Jurnal Ilmu Tanaman Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Nurul Mustofa
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Social Sciences

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PENGARUH UMUR PINDAH BIBIT PADA METODE SRI (The System Of rice Intensification) TERHADAP PERUBAHAN MORFOLOGI DAN FISIOLOGI BENIH PADI VARIETAS INPARI 49 (Oryza Sativa L) Alfatih, Muhammad; Ika Daruwati; Nurul Mustofa; Ahmad Imtaz Sumbari
PUCUK : Jurnal Ilmu Tanaman Vol 4 No 2 (2024): Desember
Publisher : Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/pucuk.v4i2.339

Abstract

Perkecambahan merupakan salah proses utama dalam pengembangan tanaman, dimana umur pindah bibit sangat mempengaruhi keberhasilan proses tersebut. Tujuan penelitian ini adalah untuk mengetahui perubahan morfologi dan fisiologi benih padi pada berbagai umur pindah bibit dalam metode SRI. Penelitian dimulai darI tahun ajaran 2023/2024 di Laboratorium terpadu Fakultas Pertanian Universitas Pasir Pengaraian dan Laboratorium Balai Penerapan Standar Instrumen Pertanian (BPSIP) Riau Penelitian ini menggunakan metode deskriptif ,untuk pengamatan morfologi dilakukan dari umur bibit 0 hari sampai umur bibit 21 hari dan dilakukan pengamatan setiap harinya sampai ke hari 21, kemudian pengamatan fisiologi dilakukan setiap minggunya sampai umut bibit 21 hari.
TRANSFORMASI PEMASARAN DI ERA DIGITAL: PERAN VIRAL MARKETING DALAM MENDORONG MINAT BELI KONSUMEN E-COMMECERCE Fadalirahman; Lailatul Maulida; Alyaa Destra A. F; Serli Febriyanti; Nurul Mustofa; Amir Furqon
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.165

Abstract

This research examines the transformation of marketing in the digital era by analyzing the role of Viral Marketing and Turbo Marketing on consumer Purchase Decisions, which is relevant to the context of e-commerce business development. Digital marketing, especially through social media, has become a crucial strategy for businesses, including startups such as cafes and culinary ventures, whose segmentation largely targets millennials. The method used is correlation research with a quantitative approach, using a sample of 100 visitors to Insomnia Café. The results of correlation and regression analysis, as well as the F-test and t-test, indicate that Viral Marketing and Turbo Marketing, both partially and simultaneously, have a significant influence on Purchase Decisions. Specifically, Viral Marketing is proven to have the most dominant influence on Purchase Decisions. These findings indicate that the strategy of spreading contagious messages and the support of service speed (Turbo Marketing) are highly effective in the digital environment. Although this study focuses on a café, the finding of the significant influence of Viral Marketing can be implied to e-commerce platforms as tangible evidence of the role of digital strategy in encouraging consumers to make purchase decisions. For future research, it is suggested to choose objects with more diverse populations and/or use other variables as intervening variables to enrich the findings.
Co-Authors Ahmad Imtaz Sumbari Alfatih, Muhammad Alyaa Destra A. F Amir Furqon Fadalirahman Ika Daruwati Lailatul Maulida Serli Febriyanti