Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal JOIV : International Journal on Informatics Visualization Journal of Soft Computing Exploration Scientific Journal of Informatics
Amirullah, Afif
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Soft Computing Exploration

 1 
Classification of potential customers using C4.5 and k-means algorithms to determine customer service priorities to maintain loyalty Syani, Nur Hazimah; Amirullah, Afif; Saputro, Meidika Bagus; Tamaroh, Ilham Alzahdi
Journal of Soft Computing Exploration Vol. 3 No. 2 (2022): September 2022
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/joscex.v3i2.89

Abstract

The increasing competition among Middle-Class Micro Enterprises (MSMEs) is a problem because business actors must improve techniques and strategies to maintain customer satisfaction, and the number of customers continues to increase. Customers are an essential asset for the company. To maintain customer loyalty with promising prospects for the company, a strategy is needed to support this. Strategies such as service prioritization can be used to maintain customer loyalty. This research was conducted to classify customers who are estimated to have good prospects for the company so that service priorities are not mistargeted by utilizing 1683 data from store By.SIRR, a fashion store in Semarang, Indonesia contains five attributes, and customers are classified and are estimated to have promising prospects for the company. Data mining methods use the C4.5 and K-Means algorithms to classify the classification process. The research resulted in the grouping of customers into four categories: potential lover, flirting, faithful lover, and spiritual friend. From the validation test conducted using the Confusion Matrix Validation method, the classification results get an Accuracy of 97.70%.
Co-Authors Budiman, Kholiq Haryanti, Unik Slamet Muhammad Alfian Nurdin, Alya Aulia Pramesti, Pricilia Intan Saputro, Meidika Bagus Setiawan, Wahyu Fajar Siti Rochimah Syani, Nur Hazimah Tamaroh, Ilham Alzahdi Yuhana, Umi Laili