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All Journal International Journal of Social and Management Studies (IJOSMAS) The Eastasouth Management and Business Maneggio
Young, Felina Co
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Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency) Tanjung, Agustini; Hermiyetti; Parkhurst, Helen; Young, Felina Co
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/v1014v03

Abstract

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moderated by Government Policy. The research model is quantitative with non-probability sampling and primary and secondary data is used. Data analysis usage is descriptive statistical analysis, and inferential analysis through SmartPLS version 3. This research approached and processed 170 small snack business actors in Bekasi Regency as prime data. The research results show that digital marketing had a significant influence on marketing performance since the result of T value>T table (2,857>1,974) P value (0.004<0.05). Marketing capabilities had a significant influence on marketing performance since the result of T value>T tabel (2,870>1,974) P value (0.004<0.05). Government policy as a moderating variable on digital marketing influenced marketing performance affected but not significant since T value<T value (1,582<1,974). Government policy as a moderating variable on marketing ability influenced marketing performance affected but not significant since T value<T value (1,280<1,974). Meanwhile, the results of the termination test (R Square) explained both digital marketing and marketing capability influenced marketing performance 62.10%
Exploring the Role of Virtual Collaboration Tools, Remote Working Policies, and Leadership Style in Improving Digital Talent Retention in Indonesia Syamsulbahri, Syamsulbahri; Young, Felina Co
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.423

Abstract

Digital talent retention is an important issue for any organization because competition in Indonesia keeps pace with rapid changes brought by digitization. The current paper has researched how virtual collaboration tools, remote work policies, and types of leadership have affected digital talent retention. The total selected participants are 120 working in different industries, and they were requested to complete a structured questionnaire quantitatively through a 1-5 Likert scale. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings have indicated that virtual collaboration tools and remote working policy are positively influential toward digital talent retention, and the style of leadership has a great influence on it, acting as a mediator in these relationships. The study develops an integrative framework on the role of technology and flexible policies along with transformational leadership that advocates for a helpful and engaging environment at work. These insights provide a foundation for organizations seeking to attract and retain digital talent in Indonesia's competitive labor market.
The Impact of Brand Leadership and Customer Satisfaction on Customer Loyalty: Evidence from Indonesia Novitasari, Dewiana; Young, Felina Co; Cahyono, Bambang Tri
International Journal of Social and Management Studies Vol. 5 No. 1 (2024): February 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i1.389

Abstract

This research aims to determine the influence of brand leadership (consisting of the dimensions of quality, value, innovation, and popularity) felt by consumers of e-commerce sites on customer loyalty through the mediation variable of customer satisfaction among private students. The sample for this research was taken from 1026 private university students in Indonesia using simple random sampling techniques and using SEM (Structural Equation Model) with SmartPLS version 4.0 software as a statistical tool. The results of this research show that all dimensions of brand leadership have a positive and significant effect on customer satisfaction. Likewise, customer satisfaction has a positive effect on customer loyalty. The quality dimension has the greatest influence on encouraging customer satisfaction on e-commerce sites. Then followed by the dimensions of value, innovation, and popularity.
Leadership Style and Information Technology Adoption on Knowledge Sharing Intention: A Structural Equation Modelling (SEM) Partial Least Square Approach Novitasari, Dewiana; Young, Felina Co; Cahyono, Bambang Tri
International Journal of Social and Management Studies Vol. 5 No. 1 (2024): February 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i1.390

Abstract

The purpose of this study is to investigate the effect of information technology adoption on knowledge-sharing intention by involving the leadership style variable as a mediator. The sample of this research was taken from 102 lecturers of a private university in Indonesia using a simple random sampling technique and using Structural Equation Model Partial Least Square (SEM-PLS) with SmartPLS version 4.0 software as a statistical tool. The results of this study indicate that information technology adoption has a positive and significant effect on knowledge-sharing intention, either directly or through leadership style mediation. Therefore, leadership style can be a variable mediator that strengthens the influence of information technology adoption on knowledge-sharing intention.
Co-Authors . Syamsulbahri Agustini Tanjung Bambang Tri Cahyono Hermiyetti Novitasari, Dewiana Parkhurst, Helen