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THE EFFECT OF SERVICE PRICE AND QUALITY ON CUSTOMER SATISFACTION ONLINE TRANSPORTATION SERVICES Aeny, Nur; Ekhsan, Muhamad; Tanjung, Agustini
Journal of Research in Business, Economics, and Education Vol 1 No 1 (2019): August Edition
Publisher : STIE Kusuma Negara

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One of the service businesses that are currently developing is the two-wheeled transportation service business or often referred to as a motorcycle taxi. One of these motorcycle taxi companies is Grab Bike; Grab Bike is a provider of online motorcycle taxi service that always provides what we need, especially people who are tired of traffic jams. Does the price partially affect customer satisfaction online motorcycle taxi services (study of Grab Bike consumers in South Cikarang region)? Does service quality partially affect customer satisfaction with online motorcycle taxi services (a study of Grab Bike consumers in South Cikarang region)? Does service quality and price simultaneously influence customer satisfaction with online motorcycle taxi services (a study of Grab Bike consumers in South Cikarang region)? This type of research is quantitative research. The sample collection technique uses nonprobability sampling technique with accidental sampling approach. Data was collected using a survey method through a questionnaire filled out by respondents and interviews in person. The research sample used was 50 respondents. This study uses multiple linear regression analysis methods. Hypothesis testing using the F test and T-test. The results of research using the T-test note that price significantly influences customer satisfaction, while service quality significantly influences customer satisfaction; this shows the most dominant variable in influencing customer satisfaction is the price variable. While the results of the study using the F test the price and service quality variables have a simultaneous influence on customer satisfaction.

THE EFFECT OF SERVICE PRICE AND QUALITY ON CUSTOMER SATISFACTION ONLINE TRANSPORTATION SERVICES Nur Aeny; Muhamad Eksan; Agustini Tanjung
Journal of Research in Business, Economics, and Education Vol. 1 No. 1 (2019): August
Publisher : Kusuma Negara Business School

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One of the service businesses that are currently developing is the two-wheeled transportation service business or often referred to as a motorcycle taxi. One of these motorcycle taxi companies is Grab Bike; Grab Bike is a provider of online motorcycle taxi service that always provides what we need, especially people who are tired of traffic jams. Does the price partially affect customer satisfaction online motorcycle taxi services (study of Grab Bike consumers in South Cikarang region)? Does service quality partially affect customer satisfaction with online motorcycle taxi services (a study of Grab Bike consumers in South Cikarang region)? Does service quality and price simultaneously influence customer satisfaction with online motorcycle taxi services (a study of Grab Bike consumers in South Cikarang region)? This type of research is quantitative research. The sample collection technique uses nonprobability sampling technique with accidental sampling approach. Data was collected using a survey method through a questionnaire filled out by respondents and interviews in person. The research sample used was 50 respondents. This study uses multiple linear regression analysis methods. Hypothesis testing using the F test and T-test. The results of research using the T-test note that price significantly influences customer satisfaction, while service quality significantly influences customer satisfaction; this shows the most dominant variable in influencing customer satisfaction is the price variable. While the results of the study using the F test the price and service quality variables have a simultaneous influence on customer satisfaction.

ANALISA FAKTOR YANG MEMPENGARUHI MINAT BELI Agustini Tanjung; Hermiyetti Hermiyetti; Zulkarnaein Paliyang
JURNAL DIMENSI Vol 11, No 2 (2022): JURNAL DIMENSI (JULI 2022)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v11i2.4060

Penelitian ini bertujuan untuk menguji pengaruh Negara Asal, Citra Merek, dan Layanan Purnajual terhadap minat beli Wuling Confero.Dalam penelitian ini metode yang digunakan adalah kuantitatif melalui perhitungan populasi dan sampel, populasi yang digunakan adalah populasi terbatas, menggunakan kuisioner yang disebarkan kepada 343 responden, dengan uji kelayakan data, uji analisa data, dan uji hipotesis yang dilakukan menggunakan program aplikasi SPSS 25. Teknik pengambilan sampel yang dilakukan adalah probability sampling, menggunakan menggunakan simple random sampling. Hasil penelitian diperoleh bahwa Negara Asal (X1) dan Citra Merek (X2) secara parsial tidak berpengaruh terhadap minat beli Wuling Confero. Sedangkan Layanan Purnajual (X3) secara parsial berpengaruh terhadap minat beli Wuling Confero. Secara simultan Negara Asal, Citra Merek, dan Layanan Purnajual berpengaruh terhadap minat beli Wuling Confero.

Influence of word of mouth location and atmosphere of the room to decision Agustini Tanjung; Rahmat Hidayat
The Management Journal of Binaniaga Vol 6, No 1 (2021): June 2021
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v6i1.413

This research will discuss about there is a influence between WOM, location, and atmosphere of the room to the purchase decision in the coffee shop room longing, given the number of visitors who come when there are many coffee shops in Cikarang. WOM that we know the communication from word of mouth is a communication process in the form of either individual or group recommendations on a product or a service aimed at providing personal information. The location in relation to marketing activities is a special and interesting place because the land can be used to shop a variety of needs. There are several factors of atmospheric stores that could affect emotions, behaviors or purchasing decisions. These factors include exterior, layout and interior. The decision on the purchase of a product is influenced by many factors, aimed at fulfillment of needs and desires Researchers will use the entire coffee shop visitors as a population and will use 50 people as respondents, to collect data so that researchers will spread the questionnaire against visitors and then the data will be researchers using linear regression analysis techniques

Pengaruh Daya Tarik Wisata, Fasilitas, Dan Electronic Word Of Mouth Terhadap Minat Kunjung Pada Situ Rawa Gede Agustini Tanjung; Surya Bintarti; Ergo Nurpatria
IKRAITH-EKONOMIKA Vol 5 No 2 (2022): IKRAITH-EKONOMIKA No 2 Vol 5 Juli 2022
Publisher : Universitas Persada Indonesia YAI

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Berwisata merupakan kegiatan mengunjungi ke suatu tempat dengan tujuan bersenang-senang. Di masa pandemi seperti sekarang ini tingkat stress pada seseorang semakin tinggi. Hal ini terjadi karena jenuh dari segala rutinitas yang dilakukannnya. Maka rekreasi menjadi sasaran utama untuk berlibur karena menjadi salah satu kebutuhan masyarakat yang harus dipenuhi, rekreasi menjadi salah satu tujuan untuk merilekskan pikiran kembali. Perkembangan industri pariwisata di Indonesia menjadi salah satu daya tarik wisatawan karena terdapat variasi jenis wisata seperti pada Situ Rawa Gede yang menawarkan keindahan alam nya yang sejuk. Penelitian ini bertujuan untuk menguji pengaruh daya tarik wisata, fasilitas, dan electronic word of mouth pada minat berkunjung. Data pnelitian ini menggunakan data metode kuantitatif dengan teknik pengumpulan data menggunaka observasi, wawancara, studi pustaka, dan kuisioner. Pengambilan sampel menggunaka metode probability sampling. Dengan karakteristik responden pengunjung yang sedang atau sudah berkunjung ke Situ rawa Gede. Pengolahan data menggunkan IBM SPSS 25 digunakan untuk menguji validitas dan reliabilitas instrument dan hubungan yang dihipotesiskan didalam model teoritis yang diusulkan.

PENINGKATAN TATA KELOLA DESA DA N PEMBERDAYAAN EKONOMI KREATIF BERBASIS DIGITAL DESA CIPAYUNG KECAMATAN CIKARANG TIMUR Agustini Tanjung; Nurâ€™Aeni Nurâ€™Aeni; Sinta S. Heriyanti
Jurnal Pengabdian Pelitabangsa Vol. 2 No. 01 (2021): JURNAL ABDIMAS April 2021
Publisher : DPPM Universitas Pelita Bangsa

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Pertumbuhan ekonomi yang terguncang sebagai akibat dari Pandemi Covid-19 menjadi suatu kepedulian tersendiri dalam melaksanakan kegiatan pengabdian masyarakat. Pelaksanaan Tri Dharma Perguruan Tinggi dari team Universitas Pelita Bangsa di masa pandemic membawa suasana sedikit berbeda dari pelaksaanaan kegiatan sebelumnya. Keterbatasan ruang gerak kegiatan menjadikan tantangan tersediri bagi team dalam menjalankan beberapa program peningkatan ekonomi kreatif berbasis digital pada UMKM masyarakat di Desa Cipayung, Kecamatan Cikarang Timur, Kabupaten Bekasi. Melalui analisa data, pengumpulan informasi dilapangan disimpulkan bahwa beberapa kegiatan pada program pengabdian masyarakat mencakup (a) Pengembangan UMKM keripik bayam kahiyang, body scrub dan Seminar dan pelatihan daya saing UMKM dengan memanfaatkan media sosial sebagai wadah promosi produk , pengembangan variatn rasa produk, design packing yang lebih menarik pada UMKM, (b) Sosialisasi melalui media spanduk yang berisi anjuran 3 M, (c) Menyediakan kelengkapan fasilitas sarana mencuci tangan dan sarana tempat sampah, (d) Mewujudkan tata kelola Eco Village. Dengan mengedepankan peningkatan pendapatan ekonomoni keluarga dan melibatkan masyarakat untuk dapat terlibat dalam kegiatan yang dapat meningkatkan pendapatan ekonomi keluarga melalui beberapa program sosialisasi dan pelatihan melibatkan masyarakat secara virtual yang dirancang sedemikian rupa.

Analysis Consumer Purchasing Decisions in the App Tokopedia Through E-Wom, Experiental Marketing and Brand Ambassador Agustini Tanjung; Hermiyetti; Usmar; Primaraga Sumantri Indra Wicaksana
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study was to examine the effect of electronic word of mouth, experiential marketing, and brand ambassador variables on purchasing decisions on the Tokopedia application in the West Cikarang region. This sampling technique uses the Lemeshow formula and obtained as many as 300 respondents. The data obtained were analyzed quantitatively by using measuring instruments in the form of validity tests, reliability tests, classical assumption tests, simple and multiple linear regression analysis tests, and hypothesis testing. The test was conducted to determine the effective and relative contribution by using the SPSS version 21 application program for windows. The results of partial statistical analysis show that electronic word of mouth, experiential marketing, and brand ambassadors have a positive and significant influence on purchasing decisions on the Tokopedia application. The results of statistical analysis simultaneously show that electronic word of mouth, experiential marketing, and brand ambassadors have a significant effect on purchasing decisions on the Tokopedia application simultaneously. The results of the R Square value of electronic word of mouth showed a value of 48.4%, experiential marketing showed a value of 67.0%, and brand ambassadors showed a value of 66.0% which means that there is an influence on purchasing decisions on the Tokopedia application in the West Cikarang region.

Analysis of scarlett product purchase decisions to consumers in Cikarang through product quality, prices and promotions Agustini Tanjung; Nur' Aeni
Junal Ilmu Manajemen Vol 5 No 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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This study aims to find out how the influence of product quality, price and promotion on purchasing decisions for scarlett products in Cikarang. This study uses quantitative analysis methods, namely research using numbers and statistical analysis. The method used in this study uses partial regression analysis (Partial Least Square/PLS) assisted by SmartPLS 3.0 software. Based on the results of research that has been carried out that product quality has a positive and significant effect on purchasing decisions. This is supported by the results of hypothesis testing T-Statistics 1.967 than T-table which is 4.466 with an effect of 0.275 and P-value > 0.05 of 0.000. Price has a positive and significant effect on purchasing decisions, this is supported by the results of hypothesis testing T-Statistics > than T-table which is 2.480 or 1.967 with an effect of 0.275 and P-value > 0.05 of 0.219. promotion has a positive and significant effect on purchasing decisions. This is supported by the results of hypothesis testing TStatistics > than T-table, which is 5.711 (1.967) with an effect of 0.077 and P-value > 0.05 of 0.000.

Analysis of the use of information technology and digital banking on e-satisfaction with e-trust as a moderating variable Arfi Tsani Hasnan Rifqi; Agustini Tanjung
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1457

The purpose of this research is to find out how the use of information technology and digital banking affects e-satisfaction through e-trust at PT. Bank Central Asia in Cikarang. This type of research is quantitative. Data analysis used was descriptive and inferential statistical analysis with the help of SmartPLS version 3 software. Data collection was carried out through questionnaires to 170 respondents from PT. Bank Central Asia, Tbk (BCA) in Cikarang, Bekasi Regency. Based on all the tests that have been carried out, it shows that information technology has a weak effect of 0.128 or (12.8%) and is not significant on electronic satisfaction with P-Value (0.135 > 0.05), digital banking has a weak effect of 0.267 or (26.7%) but is significant on electronic satisfaction (Y) with P-Value (0.029 < 0.05), information technology moderated by electronic trust produces a negative value of (-0.149%) or (-14.9%) and is not significant with the P-Value (0.183 > 0.05 ) on electronic satisfaction and it can be explained that electronic trust does not moderate the influence relationship between information technology on electronic satisfaction (Y) P-Value (0.183 > 0.05). The last result is that digital banking is moderated by electronic trust that has an effect (0.132%) or 13.2% on electronic satisfaction and also cannot moderate the influence relationship between digital banking on electronic satisfaction with a P-Value (0.229 > 0.05), but electronic trust (Z ) care moderately (52.9%) partially to electronic satisfaction.

HOKBEN JABABEKA'S BUSINESS STRATEGY IN CREATING CUSTOMER SATISFACTION Agustini Tanjung; Soni Suardi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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The development of the industry in the food industry is growing rapidly. Especially in the food industry which has long faced the free market. Price, product quality, and service quality are the most important things in a business to get customer satisfaction. This type of research is a quantitative method. The research approach used in this research is descriptive analysis using questionnaire data with a sample of 96 respondents. The sampling technique used was non-probability sampling with a purposive sampling method. The statistical analysis used in this study is the validity and reliability test of the classic assumption test, regression analysis, hypothesis testing using the t test, F test and analysis of the coefficient of determination. T test results of the price variable t value obtained t-count = 2,690, product quality variable obtained t-count = 4,481, service quality variable obtained t-count 2,340. While the table obtained using the alpha value (α = 5%, a value of 1.989 was obtained). T value is greater than the table value which means that there is a partially and significantly positive effect between price, product quality, service quality on satisfaction. The results of the f test statistics obtained the calculated f value of 31.202. (α = 5%, f table = 2.70). The results show that the f count is greater than the f table (31,202 > 2.70), with a significant value (0,000 < 0.05) which means that there is a simultaneous and significant positive effect between price, product quality, service quality on customer satisfaction. The coefficient of determination (R2) R-square value of 0.504, this means that the price, product quality, service quality variables affect customer satisfaction as much as 50.4%, the rest is influenced by other variables.

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