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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Nabila Anisa Risca Lubis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Membangun Ekosistem E-Commerce yang Inklusif: Analisis Model Bisnis dan Strategi Pengembangan Platform Penjualan Produk UMKM dengan Dukungan GPN Nabila Anisa Risca Lubis; Muhammad Irwan Padli Nasution
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3117

Abstract

Membangun ekosistem e-commerce inklusif sangat penting untuk mendorong pertumbuhan ekonomi digital dan memberdayakan Usaha Mikro, Kecil, dan Menengah (UMKM). Analisis ini membahas model bisnis dan strategi pengembangan untuk platform penjualan produk UMKM dengan dukungan Gerakan Nasional Bangga Buatan Indonesia (GPN). Studi ini menggunakan pendekatan kualitatif dengan studi kasus pada platform e-commerce tertentu. Hasil penelitian menunjukkan bahwa model bisnis platform harus didasarkan pada nilai inklusivitas, kemudahan akses, dan dukungan untuk pengembangan UMKM. Strategi pengembangan platform meliputi integrasi sistem pembayaran digital, pengembangan konten dan pemasaran digital, serta penyediaan program mentoring dan pelatihan untuk UMKM.
Hubungan antara Analitics Data Perusahaan dengan Kinerja Perusahaan Meta Platforms Instagram Syarifah Aini Br Sinaga; Nabila Anisa Risca Lubis; Nurriadoh Nurriadoh; Nurbaiti Nurbaiti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 3 (2025): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i3.2010

Abstract

This study aims to analyze the relationship between data analytics utilization and the performance improvement of Meta Platforms Inc., particularly through its Instagram platform. In the digital era, data has become a strategic asset that enables companies to understand user behavior, optimize marketing strategies, and develop innovative products and services. Using a qualitative case study approach, this research illustrates how Meta leverages Instagram analytics—through audience segmentation, campaign effectiveness evaluation, and user insight-driven feature development—to enhance operational efficiency and profitability. The findings show that the use of data analytics not only increases advertising effectiveness and return on investment (ROI) but also strengthens Meta’s position as an innovation leader in the social media industry. The study also highlights the importance of data transparency and ethical practices in data usage, and recommends the development of more open and adaptive data infrastructure to meet evolving user needs.
Co-Authors Nasution, Muhammad Irwan Padli Nurbaiti Nurbaiti Nurriadoh Nurriadoh Syarifah Aini Br Sinaga