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Literature Review: Pengaruh Diskon dan Promosi terhadap Keputusan Pembelian dan Permintaan Konsumen Maharani, Hani Puspita; Aulia, Jessyka; Matondang, Khairani Alawiyah; Simamora, Leoni Geraldin Br
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 4 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i4.3188

Abstract

The development of knowledge and technology continues to progress, impacting the diversity of products and changes in consumer lifestyles. As a result, companies must implement effective strategies to attract consumer purchasing interest in a competitive business environment. This study aims to identify and explain the influence of promotions and discounts on consumers' purchasing decisions and their demand for goods or services. The research method employed is a literature review using the Research Rabbit platform. The findings indicate a positive and significant relationship between discounts, promotions, and consumer purchasing decisions and demand. Furthermore, the combination of discounts and promotions proves to be more effective in increasing consumer demand.
Implementasi Prinsip Syariah dalam Fintech dan Dampaknya terhadap Inklusi Keuangan Masyarakat: Tinjauan Literatur Effendi, Meilany Putri; Maharani, Hani Puspita; Syafitri, Naisyah QIila; Balqis, Nabila; Nasution, Nisa Ul Mahfuzha
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.37391

Abstract

Perkembangan teknologi digital mendorong transformasi sektor keuangan melalui hadirnya fintech berbasis syariah. Penelitian ini bertujuan menganalisis implementasi prinsip syariah dalam fintech serta dampaknya terhadap inklusi keuangan masyarakat. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan studi literatur dari berbagai sumber ilmiah periode 2020–2026. Hasil menunjukkan bahwa fintech syariah mampu mengintegrasikan nilai Islam seperti larangan riba, gharar, dan maysir ke dalam layanan keuangan digital. Kehadirannya mempermudah akses, meningkatkan efisiensi transaksi, serta memperluas jangkauan layanan, terutama bagi masyarakat unbanked. Selain itu, fintech syariah berperan dalam pemberdayaan ekonomi, khususnya UMKM melalui akses pembiayaan inklusif. Namun, terdapat tantangan seperti rendahnya literasi keuangan dan digital, keterbatasan SDM, serta perlunya penguatan regulasi dan pengawasan kepatuhan syariah. Oleh karena itu, diperlukan sinergi berbagai pihak untuk mengoptimalkan potensinya. Kesimpulannya, fintech syariah berpotensi besar dalam meningkatkan inklusi keuangan dan mendukung pembangunan ekonomi Islam berkelanjutan.
PENGARUH KUALITAS KINERJA PELAYANAN PUBLIK TERHADAP KEPUASAN PENGUNJUNG PADA PERPUSTAKAAN BANK INDONESIA SUMATERA UTARA Simanjuntak, Ester Yohana; Maharani, Hani Puspita; Sitanggang, Herikson Muksa Putra; Herlina Bernadecka Sidauruk; Effendi, Meilany Putri; Balqis, Nabila; Syafitri, Naisyah Qila; Naution, Nisa Ul Mahfuzha
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51717

Abstract

This study aims to determine the effect of the quality of public service performance on visitor satisfaction at the Bank Indonesia Library of North Sumatra. This research used a quantitative method with a survey approach involving 55 library visitors selected as respondents. Data were collected through questionnaires and analyzed using the Statistical Package for the Social Sciences (SPSS) through validity testing, reliability testing, descriptive statistical analysis, Pearson correlation, and simple linear regression. The results show that the quality of public service performance has a positive and significant effect on visitor satisfaction. The better the quality of service provided, the higher the level of satisfaction experienced by visitors. The findings also indicate that service quality plays an important role in improving library visitor satisfaction. Therefore, library management needs to continuously improve service quality, including facilities, service speed, and staff attitudes in serving visitors. This study is expected to serve as an evaluation tool and provide input for the Bank Indonesia Library of North Sumatra in efforts to improve service quality for the community.