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All Journal Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Yati Oktavia
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Economics, Econometrics & Finance Education Other

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Strategi Pemasaran Digital dalam Pengembangan Bisnis UMKM Deddy Junaedi; Mia Ananda; Yati Oktavia; Nur Isnin Wulandari; Nur Fadila
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.64

Abstract

In the rapidly developing digital era, technology provides opportunities and challenges for society, especially in the economic and business sectors. This study aims to review digital marketing strategies that can help the development of Micro, Small, and Medium Enterprises (MSMEs). Using qualitative research methods and literature studies, this study found that digital marketing allows MSMEs to expand market share, attract customers, and build closer relationships with consumers. Digital marketing also provides the competitive advantage and innovation needed in this era. However, MSME actors still face obstacles in understanding technology, budget, and adaptation to digital transformation. Therefore, it is important for MSMEs to conduct an in-depth analysis of business needs and challenges, and evaluate the performance of digitalization strategies to ensure business sustainability and growth.
Co-Authors Deddy Junaedi Mia Ananda Nur Fadila Nur Isnin Wulandari