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All Journal Jurnal Ilmiah Ekonomika & Sains
Rafly Aditya Mukti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PADA PAKAIAN OLAHRAGA PREMIUM YANG MELAKUKAN USAHA WIRAUSAHA DI PLATFORM E COMMERCE Rafly Aditya Mukti; Dewi Fatmasari; Sinta Petri Lestari
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 2 (2024): November 2024 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i2.512

Abstract

This research aims to test and analyze the factors that influence purchase intention for premium sportswear that carries out online shopping entrepreneurship. The population in this study were all customers at premium sportswear PT A. The sample obtained was 100 respondents using purposive sampling. The research results show that consumer reviews have a positive effect on purchase intention. Product originality has a positive effect on purchase intention. User interface has a positive effect on purchase intention. Delivery has a positive effect on purchase intention. Customer reviews, product originality, user interface, and delivery have a positive influence on purchase intention.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PADA PAKAIAN OLAHRAGA PREMIUM YANG MELAKUKAN USAHA WIRAUSAHA DI PLATFORM E COMMERCE Rafly Aditya Mukti; Dewi Fatmasari; Sinta Petri Lestari
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 2 (2024): November 2024 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i2.512

Abstract

This research aims to test and analyze the factors that influence purchase intention for premium sportswear that carries out online shopping entrepreneurship. The population in this study were all customers at premium sportswear PT A. The sample obtained was 100 respondents using purposive sampling. The research results show that consumer reviews have a positive effect on purchase intention. Product originality has a positive effect on purchase intention. User interface has a positive effect on purchase intention. Delivery has a positive effect on purchase intention. Customer reviews, product originality, user interface, and delivery have a positive influence on purchase intention.
Co-Authors Dewi Fatmasari Sinta Petri Lestari