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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Prabawa, Santosa Tri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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Pelatihan Pembuatan Search Engine Optimization (SEO) untuk Optimalisasi Pemasaran Digital pada UMKM Omah Degan D'Jingga di Sukoharjo Agustintia, Dwinda; Prabawa, Santosa Tri
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i2.123

Abstract

Digitalisasi pemasaran menjadi kebutuhan penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing di era modern. Salah satu strategi digital yang efektif adalah penerapan Search Engine Optimization (SEO) untuk memperluas jangkauan dan meningkatkan visibilitas produk secara online. Kegiatan pengabdian masyarakat ini bertujuan memberikan pelatihan kepada UMKM Omah Degan D'Jingga di Sukoharjo mengenai teknik dasar SEO untuk optimalisasi pemasaran digital. Metode pelatihan meliputi penyuluhan teori, praktik langsung, dan pendampingan dalam pembuatan konten yang sesuai dengan prinsip SEO. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam menerapkan SEO pada platform digital mereka, seperti website dan media sosial. Dampaknya adalah peningkatan trafik kunjungan online serta potensi pertumbuhan penjualan produk. Kegiatan ini diharapkan dapat menjadi model pemberdayaan UMKM untuk beradaptasi dengan perkembangan teknologi dan memperluas pasar mereka secara berkelanjutan.
Penguatan Brand Identity Melalui Re-desain Kemasan Produk pada UMKM Ayam Tim/Goreng Ibu Hj. Ami di Sukoharjo Agustintia, Dwinda; Prabawa, Santosa Tri; Triatmono, Agus
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 4 No 1 (2025): Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v4i1.153

Abstract

Kemasan merupakan elemen penting dalam membangun identitas merek (brand identity) sebuah usaha mikro, kecil, dan menengah (UMKM), terutama dalam sektor kuliner yang sangat kompetitif. Pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing UMKM Ayam Goreng Ibu Hj. Ami di Sukoharjo melalui re-desain kemasan produk berbasis prinsip komunikasi visual dan psikologi warna. Kegiatan ini dilakukan melalui pendekatan partisipatif yang melibatkan observasi lapangan, diskusi terfokus (FGD), dan evaluasi desain kemasan. Hasil kegiatan menunjukkan bahwa desain kemasan baru yang lebih modern, informatif, dan merepresentasikan nilai lokal mampu meningkatkan daya tarik visual dan potensi pemasaran produk. Program ini juga berhasil meningkatkan pemahaman pelaku UMKM terhadap pentingnya kemasan sebagai media komunikasi dan pembentuk citra merek. Disarankan agar UMKM terus memperbarui kemasan secara berkala mengikuti tren konsumen dan menjaga konsistensi identitas visual untuk memperkuat positioning di pasar.
ANALISIS FINANCIAL DISTRESS DENGAN MENGGUNAKAN MODEL PREDIKSI ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI (Studi Empiris pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2021-2023) Febriyanti, Ernita; Prabawa, Santosa Tri; Perdana, Dian Noor Citra
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17453

Abstract

Global economic uncertainty and tight competition in the consumer goods industry have heightened the risk of financial distress among companies. Early identification is essential to avoid bankruptcy and protect stakeholders’ interests. This study aims to evaluate and compare the accuracy of financial distress prediction using the Altman Z-Score, Springate, and Zmijewski models for manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange (IDX) during 2021–2023. A descriptive quantitative approach was applied, utilizing secondary data from financial reports published on the official IDX website. The sample consisted of 60 companies selected through purposive sampling from a population of 135. Data analysis included the application of the three models, Kruskal-Wallis and Mann-Whitney tests, as well as calculations of accuracy, Type I error, and Type II error. The findings reveal significant differences in prediction results across the three models. Among them, the Zmijewski model demonstrated the highest accuracy, making it the most reliable for assessing financial distress in this industry.
PENGARUH PROFITABILITAS, STRUKTUR MODAL DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERATING (Studi Empiris Pada Perusahaan Telekomunikasi yang Terdaftar di BEI) Prabawa, Santosa Tri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11326

Abstract

The phenomenon that occurred during the Covid 19 pandemic was that many telecommunications companies that went public developed well, even though during the pandemic many companies experienced large losses and even went bankrupt. The problem in this research aims to determine the effect of profitability and liquidity on company value with company size as a moderating variable in telecommunications companies listed on the IDX for the 2019 - 2021 period. The type of research used is quantitative research with secondary data sources. The population in this study were 19 telecommunications service companies listed on the Indonesia Stock Exchange for the 2019 - 2021 period. The sample was taken using a purposive sampling technique of 16 companies that met the criteria. The data analysis technique uses multiple linear regression analysis techniques and regression analysis with moderating variables. The research results show that profitability and liquidity are able to influence company value, while capital structure is not able to influence company value. The company size variable is unable to moderate profitability, capital structure and liquidity on company value.
PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN PERUSAHAAN INSTALASI TENAGA LISTRIK Prabawa, Santosa Tri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12673

Abstract

This research aims to determine and analyze the influence of service quality on the level of customer satisfaction of electric power installation companies in Surakarta. The object of this research is PT. Serkolians Aman Nusantara Unit Surakarta. This research used 74 respondents as research samples and the sampling technique used a non-probability sampling method with purposive sampling technique. The data analysis method used is a quantitative analysis method which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing via t test, F test and R2 test. The F test results for all variables of physical evidence, reliability, responsiveness, assurance and empathy simultaneously influence the level of customer satisfaction with the calculated F test results > Ftable (4.73 > 2.34). Testing the t-test hypothesis shows that the physical evidence variable has a positive and significant effect on the level of customer satisfaction with a significant level of physical evidence of 0.17 < 0.05 and the tcount value (2.108) > ttable value (1.667). The reliability variable has a positive and insignificant effect with the results of a significant reliability value of 0.857 > 0.05, and the tcount value (0.181) < ttable value (1.667). The responsiveness variable has a positive and significant effect on the level of customer satisfaction with a significant responsiveness value of 0.049 < 0.05, and the calculated t value (2008) > ttable value (1.667). The guarantee variable has a positive and significant effect on the level of customer satisfaction with a significant guarantee value of 0.011 < 0.05, and the calculated t value (2.619) > ttable value (1.666) 0.11 < 0.05. The empathy variable has a positive and insignificant effect on the level of consumer satisfaction with a significant empathy value of 0.394 > 0.05, and a tcount value (0.858) < ttable value (1.667). The coefficient of determination test (R2) seen in the Adjusted R Square is 0.604, indicating that 60.4% of customer satisfaction at PT. Serkolians Aman Nusantara Surakarta Unit can be explained by the service quality variable.
Co-Authors Agustintia, Dwinda Febriyanti, Ernita Perdana, Dian Noor Citra Triatmono, Agus