Indonesian Journal of Advanced Research (IJAR)
Vol. 3 No. 12 (2024): December 2024

Analysis of #Dirumahaja Hashtags on Instagram Accounts in Persuading People to Stay at Home During the Covid-19 Pandemic in March 2020

Maharani, Aidina (Unknown)
Nuryana, Arief (Unknown)
Febrianty, Yeni (Unknown)

Article Info

Publish Date
19 Dec 2024

Abstract

This study analyzes Instagram content using the hashtag #dirumahaja during the COVID-19 pandemic as part of a campaign to curb virus transmission. It examines how the hashtag conveyed messages to the public. The research focused on Instagram users who posted content with the hashtag in March 2020, using a qualitative descriptive method to explore message dissemination. Findings indicate the AISAS model effectively explains the process, where audiences search for information and share experiences, creating word-of-mouth and virality. This sharing fosters greater public satisfaction and compliance with the campaign’s appeal.

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Journal Info
Indonesian Journal of Advanced Research (IJAR)
Website

Abbrev

ijar

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Advanced Research (IJAR) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is mainly intended for the dissemination of research results by researchers, academics, and practitioners in many fields of science and technology. IJAR publishes ...