Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Kredibel: Jurnal Ilmiah Manajemen
Dewi Berliana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Nasabah Pada KSP Sada Roha Jaya Di Ranjok Kota Mataram Dewi Berliana; Satriawan; Lalu Mimbar
Kredibel: Jurnal Ilmiah Manajemen Vol. 3 No. 1 (2024): Vol. 3 No. 1 Oktober 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/kredibel.v3i1.494

Abstract

This study aims to determine the partial and simultaneous the effect of service quality and customer satisfaction partially and simultaneously on member loyalty and the variable that has the most dominant influence between service quality and customer satisfaction on member loyalty at Ksp Sada Roha Jaya in Ranjok, Mataram City. The population in this study is unknown so the sample was determined using the nonprobability sampling method and accidental sampling technique. So the number of samples determined was 100 respondents. The statistical test tool used is multiple linear regression analysis. The results of this study show that partially the variables of service quality and customer satisfaction have a positive and significant effect on member loyalty, simultaneously the variables of service quality and customer satisfaction have a significant effect on member loyalty. Furthermore, the variable that has the most dominant effect is service quality.
Co-Authors Lalu Mimbar Satriawan