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All Journal Formosa Journal of Applied Sciences (FJAS)
Setiyoko, Yudistira Ari Noor
Unknown Affiliation
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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The Role of Social Media in Shaping Public Perception of Politics Murodi, Ahmad; Setiyoko, Yudistira Ari Noor
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12571

Abstract

Social media has become a major platform for shaping public opinion, especially in the political context. This phenomenon emerged along with the development of digital technology that allows for the rapid and widespread dissemination of information. Social media is used by political actors to convey messages, build narratives, and influence public views on certain issues. This study uses a qualitative method with a literature study approach to analyze the types of content that most influence public perception. The results show that visual content, personal narratives, and fact-based data have a significant influence on shaping public opinion, while sensational and provocative content often causes polarization and the spread of disinformation. Social media, although it has great potential in building healthy opinions, also requires adequate digital literacy from users to overcome these challenges.
Co-Authors Murodi, Ahmad