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Bangli Regency Government Communication Strategy in Marketing Kintamani Specialty Arabica Coffee and Community Empowerment Udayana, I Gusti Bagus; Tantra, I Gusti Lanang Putu; Martini, Ida Ayu Oka; Sari, Desak Made Febri Purnama; Wirajaya, Anak Agung Ngurah Mayun; Vinco, Yeo; Apriliathi, Ni Putu Siska
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12915

Abstract

This research uses a qualitative approach with the theory of communicator credibility. The results of this study are; the communication strategy of the Bangli Regency Government in marketing Kintamani Arabica Coffee is; advertising in events, out-of-town trade missions through ministries, and digital promotions. The credibility of communicators in marketing Kintamani Arabica Coffee is quite good in increasing sales so that Kintamani Arabica Coffee can be famous abroad.The obstacles faced by the Bangli Regency Government in marketing Kintamani Arabica coffee include: (1) Lack of motivation, (2) Low capital, (3) Processing and packaging technology that has not been fully mastered by the government, and others.The Bangli Regency Government empowers the community by utilizing the natural resources it has, providing assistance in the form of direction, socialization, and training.
Effect of Additive Type and Concentration on the Physicochemical Stability of Aloe vera Gel-Based Edible Coating Damayanti, Ni Luh Putu Sulis Dewi; Suriati, Luh; Ni Kadek Desy Andya; Vinco, Yeo
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 1 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i1.879

Abstract

Aloe vera gel has attracted considerable attention as a natural edible coating material due to its polysaccharide-rich composition and environmentally friendly characteristics. However, its application is limited by poor physicochemical stability during storage, including changes in pH, viscosity, color, brightness, and transparency. This study aimed to evaluate the effect of additive type and concentration on the physicochemical stability of Aloe vera gel-based nano-edible coatings during storage. The experiment was conducted using a completely randomized design with four additive treatments, namely citric acid, ascorbic acid, potassium sorbate, and mixed additives, each applied at concentrations of 0.15%, 0.30%, and 0.45%. The formulated gels were stored under refrigerated conditions, and changes in pH, viscosity, total color difference (?E), brightness (L*), and transparency were periodically evaluated. The results showed that the type and concentration of the additive significantly affected the stability of Aloe vera gel. Citric acid and ascorbic acid were more effective in maintaining pH stability, brightness, and colour retention, while potassium sorbate mainly contributed to microbial stability but had limited effects on optical properties. Mixed additive formulations, particularly at lower concentrations, demonstrated synergistic effects by improving overall physicochemical and visual stability during storage. These findings indicate that appropriate selection and optimization of additives are essential for developing stable Aloe vera gel-based nano-edible coatings suitable for postharvest and food preservation applications. Contribution to Sustainable Development Goals (SDGs):SDG 2: Zero HungerSDG 3: Good Health and Well-beingSDG 9: Industry, Innovation and InfrastructureSDG 12: Responsible Consumption and Production