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All Journal Journal of Sharia Economic Law Journal of Islamic economics Perspectives (JIEP)
Adi Putra, Silachi Agusta
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Religion Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Application of Sharia Marketing to the Chip Paste Marketing Strategy: A Case Study in Babadan Village Patianrowo Adi Putra, Silachi Agusta; Agustina, Maulida
Journal of Sharia Economic Law Vol 3 No 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jshel.v3i1.6748

Abstract

This study discusses the Home Industry of Pasah Kripik Crafts in Babadan Village, Patianrowo District, Nganjuk, which is able to compete and excel in the market to this day. The Home Industry of Pasah Kripik Crafts has a marketing strategy to increase company revenue by prioritizing product quality. This study analyzes the marketing strategy implemented by the Home Industry of Pasah Kripik Crafts reviewed from the perspective of Sharia Marketing and the impact of the Home Industry of Pasah Kripik Crafts on increasing community income. The researcher used a qualitative method with interview, documentation, and observation data collection techniques. The results of the study showed that the marketing strategy of the Home Industry of Pasah Kripik Crafts using the sharia concept, namely theistic (Rabbaniyah), ethical (Akhlaqiyyah), realistic (Al-Waqi'iyyah), and humanities (Insniyyah) was able to increase company revenue. The conclusion of this study is that the Home Industry of Pasah Kripik Crafts business in Babadan Village, Patianrowo District, Nganjuk is able to compete in the market, and is able to increase the economy of community income.
Application of Sharia Marketing to the Chip Paste Marketing Strategy: A Case Study in Babadan Village Patianrowo Adi Putra, Silachi Agusta; Agustina, Maulida
Journal of Sharia Economic Law Vol. 3 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jshel.v3i1.6748

Abstract

This study discusses the Home Industry of Pasah Kripik Crafts in Babadan Village, Patianrowo District, Nganjuk, which is able to compete and excel in the market to this day. The Home Industry of Pasah Kripik Crafts has a marketing strategy to increase company revenue by prioritizing product quality. This study analyzes the marketing strategy implemented by the Home Industry of Pasah Kripik Crafts reviewed from the perspective of Sharia Marketing and the impact of the Home Industry of Pasah Kripik Crafts on increasing community income. The researcher used a qualitative method with interview, documentation, and observation data collection techniques. The results of the study showed that the marketing strategy of the Home Industry of Pasah Kripik Crafts using the sharia concept, namely theistic (Rabbaniyah), ethical (Akhlaqiyyah), realistic (Al-Waqi'iyyah), and humanities (Insniyyah) was able to increase company revenue. The conclusion of this study is that the Home Industry of Pasah Kripik Crafts business in Babadan Village, Patianrowo District, Nganjuk is able to compete in the market, and is able to increase the economy of community income.
Philosophy of Markets and Price Theory in Islamic Economics: a Multidisciplinary Perspective Anis Sumadi, Mohammad; Subagiyo, Rokhmat; Khudhory, Ahmad; Adi Putra, Silachi Agusta; Zainal Abidin, Ahmad; Qosim, Ahmad
Journal of Islamic Economics Perspectives Vol. 7 (2025): Journal of Islamic Economics Perspectives - Special Issue: Islamic Economics in Motio
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/n1z2qe82

Abstract

This study critically re-examines the philosophical foundations of market and price theory in Islamic economics through a multidisciplinary integration of psychology, Islamic jurisprudence (fiqh siy?sah), and sociology. Psychology elucidates how motivation, perception, and decision-making are shaped by Islamic values, while fiqh siy?sah provides the legal and normative framework that ensures justice, ethical conduct, and compliance with Islamic law in regulating market mechanisms. Sociology complements these perspectives by explaining how social structures, cultural norms, and collective behavior influence market interactions. Through this synthesis, the study constructs a holistic framework that transcends the technical dimensions of conventional market theory by embedding moral, social, and behavioral ethics into economic analysis. Using a literature-based narrative method, this research integrates the epistemological strengths of each discipline without diminishing their distinct paradigms. The novelty lies in offering a unified model of Islamic market analysis that incorporates moral reasoning, social dynamics, and behavioral psychology into price determination and market equilibrium. Findings reveal that this multidisciplinary approach enriches theoretical and practical understanding of markets as both economic and moral institutions, balancing efficiency with justice and social responsibility. The study concludes that integrating ethical, psychological, and sociological dimensions leads to a more comprehensive and equitable model of Islamic market behavior, contributing to the advancement of Islamic economic theory, value-driven research methodologies, and sustainable policy design aligned with the maq??id al-shar??ah—the higher objectives of Islamic law.
Co-Authors Ahmad Qosim, Ahmad Anis Sumadi, Mohammad Khudhory, Ahmad Maulida Agustina Rokhmat Subagiyo, Rokhmat Zainal Abidin, Ahmad