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All Journal Triwikrama: Jurnal Ilmu Sosial
Alya Putri Az-zahra
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN PRODAK ERIGO TERHADAP INFLUENCE JKT48 Shinta Zahra Maharani; Alya Putri Az-zahra
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 3 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

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Abstract

This research examines the marketing communication strategy for the Erigo product and the influence of JKT48 by analyzing how the Erigo brand can leverage influencers to increase buyer interest, influence purchasing decisions for Erigo products, and enhance brand awareness. It was found that the marketing communication strategy for the Erigo product can significantly increase purchases, enhance buyer interaction with the brand, and also influence, in line with expectations. From the results of this research, it shows that companies can view the use of influence in a brand as a tool for productivity and progress for the brand and also the products being sold.
Co-Authors Shinta Zahra Maharani