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STRATEGI KOMUNIKASI PEMIMPIN DALAM MEMBANGUN IKLIM ORGANISASI BEMKT UNIVERSITAS ESA UNGGUL TANGERANG Diana Indriani; Lutfiah Nurhikmah; Nurmala, Nurmala
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 8 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i8.9795

Abstract

This research explores the communication strategies of the leader of BEMKT Universitas Esa Unggul Tangerang in creating a conducive organizational climate. Using a qualitative descriptive method, data were collected through questionnaires and interviews. The results show that open and inclusive communication enhances members’ motivation and collaboration. However, challenges such as inconsistent two-way communication and virtual misunderstandings remain. Optimizing informal communication and ensuring equal participation are recommended to improve organizational effectiveness.