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All Journal Journal of Creative Student Research Jurnal Al-Fatih Global Mulia
Nanda Eka Amilia
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : Journal of Creative Student Research

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Perilaku Konsumtif Mahasiswa Dalam Membeli Produk Fashion Di Universitas PGRI Wiranegara Pasuruan Nanda Eka Amilia
Journal of Creative Student Research Vol. 3 No. 1 (2025): Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v3i1.4701

Abstract

This article aims to analyze the factors that influence the consumer behavior of PGRI Wiranegara Pasuruan University students in purchasing fashion products. The approach used in this article is a qualitative approach, and data collection for this article is interviews and closed questionnaires with 10 PGRI Wiranegara Pasuruan University students. The results of this research show that peers and family can be the biggest motivating factors in carrying out excessive consumptive behavior. This research contributes to the understanding of student consumer behavior.
Co-Authors Andjani Sulistyaningrum Kinasih Dewi Rachmawati Kurniawan Prakoso, Firza Agung