Journal of Creative Student Research
Vol. 3 No. 1 (2025): Journal of Creative Student Research

Perilaku Konsumtif Mahasiswa Dalam Membeli Produk Fashion Di Universitas PGRI Wiranegara Pasuruan

Nanda Eka Amilia (Unknown)

Article Info

Publish Date
08 Jan 2025

Abstract

This article aims to analyze the factors that influence the consumer behavior of PGRI Wiranegara Pasuruan University students in purchasing fashion products. The approach used in this article is a qualitative approach, and data collection for this article is interviews and closed questionnaires with 10 PGRI Wiranegara Pasuruan University students. The results of this research show that peers and family can be the biggest motivating factors in carrying out excessive consumptive behavior. This research contributes to the understanding of student consumer behavior.

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Journal Info
Journal of Creative Student Research
Website

Abbrev

jcsr

Publisher

Politeknik Pratama Purwokerto

Subject

Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

Description

Ilmu Sosial,Ilmu Ekonomi,Akuntansi,Manajemen,Kebudayaan,Pendidikan,Sejarah,Pariwisata,Gender,Humaniora,Seni Budaya Linguistik,Sastra,Filsafat,Studi Agama,Studi Media dan Komunikasi,Berbagai bidang penelitian yang ...