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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Nusantara Berbakti
Alief Sofyan Lanang
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Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Sosialisasi Etika Bisnis untuk Manajemen Usaha Pelaku UMKM Istiqomah di Kelurahan Oimbo Kartin Aprianti; Alief Sofyan Lanang; Molita Molita; Yuliani Fitari; Muhammad Nur Haryadin
Jurnal Nusantara Berbakti Vol. 3 No. 1 (2025): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i1.517

Abstract

The conduct of business,whether on a large or small scale,is faced with significant ethical issues.Business ethics refer to the moral  principles that must be upheld by business practitioners.this community service activity (PKM) focuses on MSMEs in the food industry,particularly cake businesses,in  oimbo village.the aim of this activity is to provide an understanding of the business ethics necessary for running a business,especially in densely populated areas. The method offered to partners/MSMEs is in the form of education/socialization using LEAFLETs which are carried out door to door. The material provided in the leaflet includes discussions on (1) The Role of Ethics in Business for MSMEs, (2) Benefits of doing business for MSMEs (3) Application of ethical principles in business in financial, marketing, production and HR activities. The results of the activity showed that partners were very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
Pendampingan dan Pembuatan Video Profile Untuk Promosi Wisata Mada Oi Mbora Kecamatan Rasanae Timur Kelurahan Oimbo Kota Bima Puji Muniarty; Intisari Haryanti; Alief Sofyan Lanang; Jumaidil Umam; Muhammad Faturrahman; Wulan Arlin
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 5 No. 2 (2024): Desember
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v5i2.3902

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk mendampingi masyarakat dalam pembuatan video profil wisata Mada Oi Mbora yang terletak di Kelurahan Oimbo, Kecamatan Rasanae Timur, Kota Bima. Mada Oi Mbora merupakan salah satu destinasi wisata lokal yang memiliki potensi besar untuk dikembangkan sebagai daya tarik pariwisata berbasis alam dan budaya. Namun, kurangnya promosi menjadi kendala utama dalam memperluas jangkauan informasi kepada wisatawan. Melalui program pendampingan, tim pengabdian memberikan pelatihan teknis dalam perencanaan konsep, pengambilan gambar, dan penyuntingan video, sehingga menghasilkan media promosi yang menarik, informatif, dan sesuai dengan kebutuhan masyarakat. Hasil kegiatan menunjukkan meningkatnya keterampilan masyarakat dalam memanfaatkan teknologi digital serta tersedianya video profil wisata yang dapat digunakan sebagai sarana promosi di berbagai platform media sosial. Dengan demikian, kegiatan ini diharapkan mampu memperkuat branding wisata Mada Oi Mbora serta mendorong pertumbuhan sektor pariwisata di Kota Bima.
Co-Authors Intisari Haryanti Jumaidil Umam Kartin Aprianti Molita Molita Muhammad Faturrahman Muhammad Nur Haryadin Puji Muniarty Wulan Arlin Yuliani Fitari