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All Journal Jurnal Nusantara Berbakti Inovasi Sosial: Jurnal Pengabdian Masyarakat
Yuliani Fitari
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Sosialisasi Etika Bisnis untuk Manajemen Usaha Pelaku UMKM Istiqomah di Kelurahan Oimbo Kartin Aprianti; Alief Sofyan Lanang; Molita Molita; Yuliani Fitari; Muhammad Nur Haryadin
Jurnal Nusantara Berbakti Vol. 3 No. 1 (2025): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i1.517

Abstract

The conduct of business,whether on a large or small scale,is faced with significant ethical issues.Business ethics refer to the moral  principles that must be upheld by business practitioners.this community service activity (PKM) focuses on MSMEs in the food industry,particularly cake businesses,in  oimbo village.the aim of this activity is to provide an understanding of the business ethics necessary for running a business,especially in densely populated areas. The method offered to partners/MSMEs is in the form of education/socialization using LEAFLETs which are carried out door to door. The material provided in the leaflet includes discussions on (1) The Role of Ethics in Business for MSMEs, (2) Benefits of doing business for MSMEs (3) Application of ethical principles in business in financial, marketing, production and HR activities. The results of the activity showed that partners were very enthusiastic in listening and discussing during the activity. In addition, it can provide knowledge about ethics in running a business.
Pendampingan Digital Marketing terhadap UMKM Moya Juice Sebagai Sarana Promosi Ita Purnama; Irwaty Irwaty; Yuliani Fitari; Nur Afni
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1727

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in the Indonesian economy, especially in creating jobs and driving local economic growth. but often face challenges in digital product marketing. MSMEs are a type of business that has a very large influence on economic development and also needs to experience progress in the field of technology, especially in marketing products. The purpose of this mentoring activity is to develop digital marketing capacity in MSMEs in order to expand marketing networks and disseminate product information more widely and effectively. One of the MSMEs targeted in this activity is Moya Juice, a local beverage business that needs guidance in digital marketing strategies. The approach used in this activity consists of four main stages, namely: (1) initial survey to understand the conditions and needs of MSMEs, (2) socialization regarding the concept and importance of digital marketing, (3) direct assistance in digital marketing practices such as content creation, social media management and (4) ongoing maintenance and evaluation to ensure optimal implementation. Through this form of community service, it is hoped that MSMEs can develop their business potential and build marketing networks that are no longer limited to the local market, but are able to reach regional to national markets.
Co-Authors Alief Sofyan Lanang Daniel Happy Putra Irwaty Irwaty Ita Purnama Kartin Aprianti Molita Molita Muhammad Nur Haryadin