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All Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Multidisiplin Sahombu
Dian Arisanti
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Influence Perception Facilities Use, Promotion Cashback, And Trust Towards Interest In Using The OVO Application Among Teenagers In Surabaya Indriana Kristiawati; Dian Arisanti; Mudayat, Mudayat; Novita Wulandari
Jurnal Multidisiplin Sahombu Vol. 4 No. 02 (2024): Jurnal Multidisiplin Sahombu, (2024)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of perceived ease of use, cashback promotions, and trust on the intention to use the OVO application among teenagers in Surabaya. Using the Technology Acceptance Model (TAM) theory, this research explores three independent variables: the influence of ease of use, cashback promotions, and trust, as well as their influence on the intention to use the OVO application as the dependent variable. This study uses a survey method with questionnaires distributed to 96 teenage respondents in Surabaya. Data analysis was conducted using multiple regression tests. The results show that perceived ease of use, cashback promotions, and trust have a positive and significant influence on the intention to use the OVO application, with t-values of 6.544, 9.862, and 7.494, respectively, all of which are greater than the t-table value of 1.986 at a significance level of 0.000 < 0.05. The three variables also collectively have a significant influence on the intention to use the OVO application, with an F-value of 44.397 greater than the F-table value of 2.70.
Human Resource Development to Strengthen Competitiveness in the Global Digital Market Era Dian Arisanti; Kevin Indajang; Ayunda Fatmasari; Muhamad Risal Tawil; Eka Kurnia Saputra
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16462

Abstract

Human resource development is a key pillar in a country's economic transformation. In today's digital and knowledge-based economy, human resources are no longer simply production factors like machines or land, but rather strategic assets that determine global competitiveness. In the digital world, competitive advantage no longer lies in the ownership of physical assets, but rather in data mastery, creativity in problem-solving, and the ability to build trust with consumers worldwide. Human involvement in the global digital market also includes a strategic role in navigating the complexities of varying cultures and regulations in each country. This study aims to provide an analysis of human resource development to strengthen competitiveness in the global digital market era. This analysis uses a qualitative approach from the perspective of a human resources expert. The research findings demonstrate Dave Ulrich and Josh Bersin's understanding that a paradigm shift in human resource management in the global digital market era is no longer merely an option, but a necessity for survival. In the global digital market, the competitiveness of a nation or company is no longer determined by the possession of natural resources, but by the quality of its human capital.
Co-Authors Ayunda Fatmasari Kevin Indajang Kristiawati, Indriana Mudayat, Mudayat Muhamad Risal Tawil NOVITA WULANDARI Saputra, Eka Kurnia