Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Multidisiplin Sahombu
Oktavia Amanda Putri Nabila
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Online Customer Review, Online Customer Rating, And Customer Experience On Purchase Decision On Grabfood Services In East Java Oktavia Amanda Putri Nabila; Evi Yulia
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of online customer reviews, online customer ratings, and customer experience on purchase decisions on grabfood services in East Java. This study uses a type of quantitative research using a sample of 96 respondents. The data used in this study was obtained by distributing a questionnaire questionnaire that was analyzed using the SPSS version 26 tool. The results of the study showed that partially online customer reviews, online customer ratings, and customer experience had a significant and positive effect on purchase decesion. Then simultaneously the variables of online customer review, online customer rating, and customer experience have an influence on purchase decisions. Then the results of multiple linear regression show that the customer experience variable is the most dominant variable for purchase decisions.
Co-Authors Evi Yulia