Bunga Nailah Syam
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THE LOW INTEREST OF INDONESIAN PEOPLE TO READ BOOKS Angga Haikal Wahyudi; Muhammad Zul’Asfy Rayhan; Gloria Salsa Br Sembiring; Bunga Nailah Syam; Ermelia Verawaty Hutagalung
International Journal of Teaching and Learning Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

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Reading plays a crucial role in the intellectual and cultural development of individuals and societies. However, in Indonesia, the interest in reading books remains relatively low. This paper examines the factors contributing to the low reading interest among Indonesians, including socio-economic conditions, educational infrastructure, technological distractions, and cultural perceptions of reading. Data were gathered through surveys and literature reviews to provide a comprehensive understanding of the current state of reading habits in the country. The findings reveal that limited access to books, particularly in rural areas, the prevalence of digital entertainment, and a lack of encouragement from family and educational institutions are among the primary reasons for the low reading interest. Moreover, the study identifies strategies to promote a stronger reading culture, such as increasing public library access, integrating reading habits into school curricula, and utilizing digital platforms to make books more accessible. This research concludes that addressing the multi-faceted issues surrounding reading interest in Indonesia requires collaborative efforts from government, educators, and the community to foster a more literate and informed society.
THE ROLE OF COMMUNICATION IN ENHANCING LEADERSHIP STYLES: CASE STUDIES FROM INDOMARET, ALFAMART, AND SALES TEAMS Angga Haikal Wahyudi; Muhammad Zul’Asfy Rayhan; Gloria Salsa Br Sembiring; Bunga Nailah Syam; Ermelia Verawaty Hutagalung
Jurnal Komunikasi Vol. 2 No. 10 (2024): Oktober
Publisher : ADISAM PUBLISHER

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Effective communication is a cornerstone of successful leadership, influencing organizational culture, employee morale, and overall productivity. This journal explores the role of communication in enhancing various leadership styles, focusing on case studies from Indomaret and Alfamart, two prominent retail chains in Indonesia, along with insights from sales teams. Through qualitative analysis, including interviews and observations, this study examines how leaders at these organizations utilize communication strategies to foster collaboration, motivate employees, and navigate challenges. The findings reveal that leaders who prioritize transparent, inclusive, and adaptive communication not only enhance their leadership effectiveness but also cultivate a positive work environment that drives team performance. This research contributes to the understanding of the dynamic interplay between communication and leadership, offering practical recommendations for enhancing leadership practices in retail and beyond.