<![CDATA[Effective communication is a cornerstone of successful leadership, influencing organizational culture, employee morale, and overall productivity. This journal explores the role of communication in enhancing various leadership styles, focusing on case studies from Indomaret and Alfamart, two prominent retail chains in Indonesia, along with insights from sales teams. Through qualitative analysis, including interviews and observations, this study examines how leaders at these organizations utilize communication strategies to foster collaboration, motivate employees, and navigate challenges. The findings reveal that leaders who prioritize transparent, inclusive, and adaptive communication not only enhance their leadership effectiveness but also cultivate a positive work environment that drives team performance. This research contributes to the understanding of the dynamic interplay between communication and leadership, offering practical recommendations for enhancing leadership practices in retail and beyond.]]>
Copyrights © 2024
