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All Journal AJMC (Asian Journal of Media and Communication) The Journal of Society and Media AJMC (Asian Journal of Media and Communication)
Ja'afaru, Sharifatu
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Technology and the Effect of Multimedia Usage in the 2023 Election in Nigeria Inobemhe, Kelvin; Ja'afaru, Sharifatu; Garba, Suleiman
Asian Journal of Media and Communication Vol. 8 No. 1 (2024): Volume 8, Number 1, 2024
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol8.iss1.art3

Abstract

This paper delves into the multifaceted effect of multimedia usage in Nigerian elections, exploring its role, challenges, and implications for democratic governance. This study relied on media effects theories, such as agenda setting, framing theory, and social influence theory, to analyse the impact of multimedia on voter perceptions, attitudes, and behaviour, as well as its role in shaping campaign strategies and fostering political engagement. Drawing upon a range of scholarly literature and empirical evidence, this study elucidated how multimedia, encompassing various platforms such as television, radio, newspapers, social media, and online platforms, has become integral parts to the electoral landscape in Nigeria. However, alongside its benefits, the proliferation of misinformation and fake news emerged as a significant challenge during elections, exacerbated by the decentralised nature of social media and the digital divide. Political polarisations, social divisions, and the manipulation of social media further complicated the electoral landscape, hindering constructive dialogue and undermining electoral integrity. Regulatory frameworks governing multimedia usage in elections were fragmented and inconsistent, necessitating comprehensive reforms to enhance transparency, accountability, and ethical standards. Addressing these challenges requires a multi-stakeholder approach involving government agencies, civil society organisations, media practitioners, and technology companies. By bridging the digital divide, promoting media literacy, and fostering ethical standards, Nigeria can strengthen its democratic foundations and promote inclusive and transparent electoral processes.
A Discursive Reassessment of the World Information and Communication Order: Social Media Bridged the Gap Inobemhe, Kelvin; Ja'afaru, Sharifatu; Santas, Tsegyu; Obiechina, Chika; Okpodu, Olushola
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p49-73

Abstract

The World Information Order otherwise known as the New World Information Order (NWIO) can also be referred to or viewed as the New World Information and Communication Order (NWICO). The term or concept describes the aspirations and yearnings of the Global South for the establishing of a world where there is democratisation of the international communication system and a rebalancing of the global information flow channels. This conceptual study sought to reassess the concept in light of the development and advancement in technologies including social media – where information flow has been liberalised in diverse ways. The discourse is built around and/or aligned to a democratic liberal approach in respect of the use of social media in the digitally evolving world. The researchers argued that social media reinvigorated the quest by the Global South to ensure information flow worldwide and that is an indication of a fight for democratisation of the communication system. The study concluded that though the traditional media circle gradually tilts to all-encompassing communication and information in the world, the pace is slow and that gap created is now (in some dimension) bridged by social media platforms – Facebook, Instagram, Twitter (now X) and many more.
Technology and the Effect of Multimedia Usage in the 2023 Election in Nigeria Inobemhe, Kelvin; Ja'afaru, Sharifatu; Garba, Suleiman
Asian Journal of Media and Communication Vol. 8 No. 1 (2024): Volume 8, Number 1, 2024
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol8.iss1.art3

Abstract

This paper delves into the multifaceted effect of multimedia usage in Nigerian elections, exploring its role, challenges, and implications for democratic governance. This study relied on media effects theories, such as agenda setting, framing theory, and social influence theory, to analyse the impact of multimedia on voter perceptions, attitudes, and behaviour, as well as its role in shaping campaign strategies and fostering political engagement. Drawing upon a range of scholarly literature and empirical evidence, this study elucidated how multimedia, encompassing various platforms such as television, radio, newspapers, social media, and online platforms, has become integral parts to the electoral landscape in Nigeria. However, alongside its benefits, the proliferation of misinformation and fake news emerged as a significant challenge during elections, exacerbated by the decentralised nature of social media and the digital divide. Political polarisations, social divisions, and the manipulation of social media further complicated the electoral landscape, hindering constructive dialogue and undermining electoral integrity. Regulatory frameworks governing multimedia usage in elections were fragmented and inconsistent, necessitating comprehensive reforms to enhance transparency, accountability, and ethical standards. Addressing these challenges requires a multi-stakeholder approach involving government agencies, civil society organisations, media practitioners, and technology companies. By bridging the digital divide, promoting media literacy, and fostering ethical standards, Nigeria can strengthen its democratic foundations and promote inclusive and transparent electoral processes.
Co-Authors Garba, Suleiman Inobemhe, Kelvin Obiechina, Chika Okpodu, Olushola Santas, Tsegyu