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All Journal Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Azizah Salma Adinda
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Arts Education Social Sciences Other

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Gaya Konsumtif Gen Z Melalui Akun Tiktok Shop dalam Pembelian Produk Fashion Baju pada Kelas KPI 5D Rio Erdi Pamungkas; Fantri Elistia Ainu; Pia Khoirotun Nisa; Muhammad Akbar Chaniago; Muhammad Salman Husairi; Azizah Salma Adinda
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.485

Abstract

This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior.
Peran Media dalam Publisitas Politik Prabowo Subianto di TikTok Annisa Sholehah; Azizah Salma Adinda; Rayhan Erwanto; Jafar Muhammad Az Zarkasyi; Pia Khoirotun Nisa
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Februari-Mei 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i1.1065

Abstract

Penelitian ini membahas peran media sosial, khususnya TikTok, dalam membentuk publisitas politik Prabowo Subianto menjelang Pemilihan Presiden 2024. Penelitian menggunakan pendekatan kualitatif dengan paradigma konstruktivis, serta teknik pengumpulan data melalui wawancara dan observasi. Hasil penelitian menunjukkan bahwa Prabowo memanfaatkan TikTok untuk membangun citra politik yang humanis, dekat dengan rakyat, dan adaptif terhadap generasi muda. Strategi komunikasi politik yang digunakan mencakup bentuk publisitas seperti pure publicity, tie-in publicity, dan paid publicity. TikTok terbukti efektif sebagai media dalam menjangkau pemilih muda melalui konten yang ringan, menghibur, namun tetap sarat pesan politik.
Co-Authors Annisa Sholehah Fantri Elistia Ainu Jafar Muhammad Az Zarkasyi Muhammad Akbar Chaniago Muhammad Salman Husairi Pia Khoirotun Nisa Rayhan Erwanto Rio Erdi Pamungkas