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All Journal Jurnal Dehasen Untuk Negeri Jurnal Gotong Royong
Astiana, Cemas
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Pengenalan Aplikasi Si Apik Bagi Umkm Warung Manisan Pak Agung Hidayah, Nenden Restu; Susena, Karona Cahya; Rahayu, Hesti Riski; Astiana, Cemas
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7711

Abstract

Si Apik application is a digital innovation designed to facilitate the management of micro, small, and medium enterprises (MSMEs). This journal discusses the implementation and impact of using the Si Apik application at Warung Manisan Pak Agung, an MSME engaged in the sale of traditional sweets. This study uses qualitative methods, involving in-depth interviews with the owner and customers, as well as direct observation of the store's operations. The results of the study show that the use of the Si Apik application not only increases operational efficiency, such as stock management and transaction recording, but also has a positive impact on customer satisfaction through faster and more accurate services. These findings indicate the significant potential of the Si Apik application in supporting the digital transformation of other MSMEs in Indonesia.
Sosialisasi Penjualan Online Facebook Pada Usaha Gula Aren Ibu Israh Desa Bandu Agung Kab.Kaur Nurzam, Nurzam; Kurniawan, Kimas; Hidayah, Nenden Restu; Herliamida, Evi; Astiana, Cemas
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.8552

Abstract

0This research aims to improve Mrs. Israh's knowledge and skills as well as in utilizing the Facebook platform as an online sales medium. Micro,ismall andiimedium enterprises (MSMEs) such as Ms. Israh's palm sugar business have great potential to grow through digital marketing. However, they are often constrained by a lack of understanding and ability to implement online sales strategies. The method0used in this0research is action research by providing socialization and direct assistance on creating a business Facebook account, managing product content, interacting with customers, and utilizing Facebook features for promotion. The0results0of the socialization showed0a significant increase0in participants' understanding of the benefits and how to use Facebook for online sales. Ms. Israh began to actively create and manage her business Facebook page, upload product photos and descriptions, and interact with potential customers. This activity is expected to expand market reach, increase sales volume, and ultimately empower the economy of palm sugar businesses in Bandu Agung Village.
Co-Authors Herliamida, Evi Hidayah, Nenden Restu Karona Cahya Susena, Karona Cahya Kurniawan, Kimas Nurzam, Nurzam Rahayu, Hesti Riski