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All Journal Procuratio : Jurnal Ilmiah Manajemen International Journal of Environmental, Sustainability, and Social Science Journal of Applied Business and Technology Luxury: Landscape of Business Administration
Agusta, Muhammad Adrian
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Revisiting the Future of International Marketing Strategy in the Digital Age Agusta, Muhammad Adrian; Yusnidar, Yusnidar
Journal of Applied Business and Technology Vol. 5 No. 3 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.185

Abstract

This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and analyzes factors that influence marketing international use of digital technology. Digital technology influences decisions on foreign market selection, implementation, and control of marketing strategies. This allows the company to design effective marketing programs, support​ the implementation of digital devices, and improve performance internationally. This study gives a framework Work for marketing strategy internationally digital based and identifies opportunities for future research​ in the digital era.
The Influence of Location on Purchasing Decisions at Indomaret Pasar Minggu in Tapung, Kampar Regency, Riau Yusnidar, Yusnidar; Agusta, Muhammad Adrian; Rahmat, Adi
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.92

Abstract

The purpose of this study was to determine the effect of location on purchasing decisions at Indomaret Pasar Minggu, Tapung District, Kampar Regency, Riau. The sample in this study was 96 consumers. The data analysis used was validity test, reliability test, normality test, heteroscedasticity test, simple linear regression, determination coefficient test and hypothesis test (t-test). Based on the results of the study, it is known that the overall location variable determination coefficient has an influence of 44.9% on purchasing decisions, while the remaining 55.1% is influenced by other factors not studied by the author. The results of the hypothesis test show t count (8.746)> t table (1.985) with sig 0.000 <sig 0.05, so it can be concluded that there is a significant influence on Location on Purchasing Decisions at Indomaret Pasar Minggu, Tapung, Tapung Regency, Kampar Riau.
Hydroponic Vegetable Marketing Strategy in Pekanbaru: An Empirical Research YUSNIDAR, Yusnidar; AGUSTA, Muhammad Adrian
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 6 (2024): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i6.1643

Abstract

This study aims to analyze the marketing strategies applied in hydroponic vegetable businesses in Pekanbaru. The research method used is a qualitative descriptive method with a case study approach on several hydroponic business actors in the region. Data was collected through observation, interviews, and documentation. The results of the study indicate that effective marketing strategies for hydroponic vegetables in Pekanbaru include the 4P marketing mix approach (Product, Price, Promotion, and Place). The most effective strategy is to utilize social media as the main marketing tool, with a focus on product quality, competitive prices, educational promotions, and wide distribution through collaboration with various parties. This study recommends that hydroponic business actors continue to improve product innovation, optimize digital marketing, and quality service to increase sales.
PENGARUH E-COMMERCE, MEDIA SOSIAL, DAN GAYA HIDUP TERHADAP PEMBELIAN FASHION MUSLIM OLEH GENERASI Z DI PEKANBARU Yusnidar, Yusnidar; Agusta, Muhammad Adrian; Junaedi, Achmad Tavip
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.4963

Abstract

This study aims to analyze the influence of E-Commerce, social media, and lifestyle on Muslim fashion purchasing decisions by Generation Z in Pekanbaru City. Generation Z is an age group that is highly exposed to digital technology and tends to have a consumptive lifestyle, especially in terms of fashion that is in accordance with religious identity and current trends. This study uses a quantitative approach with a survey method of 100 Gen Z respondents who actively use e-commerce and social media platforms. Data analysis was carried out using multiple linear regression and moderation analysis to see the role of consumptive lifestyle in strengthening the relationship between social media and purchasing decisions. The results of the study indicate that E-Commerce and social media have a significant influence on Muslim fashion purchasing decisions. In addition, consumptive lifestyle has been shown to strengthen the influence of social media on impulsive buying behavior. These findings indicate the importance of an integrated digital marketing strategy and an in-depth understanding of Gen Z characteristics in developing the Muslim fashion industry in Pekanbaru. Penelitian ini bertujuan untuk menganalisis pengaruh E-Commerce, media sosial, dan gaya hidup terhadap keputusan pembelian fashion muslim oleh Generasi Z di Kota Pekanbaru. Generasi Z merupakan kelompok usia yang sangat terpapar teknologi digital dan cenderung memiliki gaya hidup konsumtif, terutama dalam hal fashion yang sesuai dengan identitas religius dan tren masa kini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden Gen Z yang aktif menggunakan platform e-commerce dan media sosial. Analisis data dilakukan menggunakan regresi linier berganda dan analisis moderasi untuk melihat peran gaya hidup konsumtif dalam memperkuat hubungan antara media sosial dan keputusan pembelian. Hasil penelitian menunjukkan bahwa E-Commerce dan media sosial berpengaruh signifikan terhadap keputusan pembelian fashion muslim. Selain itu, gaya hidup konsumtif terbukti memperkuat pengaruh media sosial terhadap perilaku pembelian impulsif. Temuan ini mengindikasikan pentingnya strategi pemasaran digital yang terintegrasi serta pemahaman mendalam terhadap karakteristik Gen Z dalam mengembangkan industri fashion muslim di Pekanbaru.
PROMOTION, INFLUENCER MARKETING, AND ONLINE CUSTOMER REVIEW ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE (A CASE STUDY ON THE COMMUNITY IN PEKANBARU) Junaedi, Achmad Tavip; Hestia, Nabila; Suhardjo, Suhardjo; Angelica, Jenny; Renaldo, Nicholas; Tanjung, Amries Rusli; Putri, Novita Yulia; Hutahuruk, Marice Br; Yusnidar, Yusnidar; Agusta, Muhammad Adrian
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i1.4920

Abstract

This research investigates the influence of Promotion, Influencer Marketing, and Online Customer Reviews on purchase decisions in the E-Commerce platform Shopee in Pekanbaru. The determination of the research sample utilizes accidental sampling. This study employs primary data, which is directly obtained from respondents by distributing questionnaires or statement lists to the predetermined sample. Secondary data generally consists of evidence, records, or historical reports organized in published archives. The method used is multiple linear regression analysis with a sample size of 100 respondents. The research findings indicate that Promotion and Online Customer Review significantly influence purchase decisions on Shopee E-commerce in the city of Pekanbaru, while Influencer Marketing does not significantly affect purchase decisions on Shopee E-commerce in the city of Pekanbaru. Penelitian ini bertujuan untuk mengetahui pengaruh Promosi, Influencer Marketing, dan Online Customer Review terhadap keputusan pembelian pada platform E-Commerce Shopee di Pekanbaru. Penentuan sampel penelitian menggunakan teknik accidental sampling. Penelitian ini menggunakan data primer yang diperoleh langsung dari responden dengan cara menyebarkan kuesioner atau daftar pernyataan kepada sampel yang telah ditentukan. Data sekunder pada umumnya berupa bukti-bukti, catatan, atau laporan historis yang terorganisasi dalam arsip yang diterbitkan. Metode yang digunakan adalah analisis regresi linier berganda dengan jumlah sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa Promosi dan Online Customer Review berpengaruh signifikan terhadap keputusan pembelian pada E-Commerce Shopee di Kota Pekanbaru, sedangkan Influencer Marketing tidak berpengaruh signifikan terhadap keputusan pembelian pada E-Commerce Shopee di Kota Pekanbaru.
Co-Authors Achmad Tavip Junaedi Adi Rahmat Amries Rusli Tanjung Angelica, Jenny Hestia, Nabila Hutahuruk, Marice Br Nicholas Renaldo Putri, Novita Yulia Suhardjo Suhardjo Yusnidar Yusnidar