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All Journal International Journal of Environmental, Sustainability, and Social Science Journal of Applied Business and Technology Luxury: Landscape of Business Administration
Agusta, Muhammad Adrian
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Revisiting the Future of International Marketing Strategy in the Digital Age Agusta, Muhammad Adrian; Yusnidar, Yusnidar
Journal of Applied Business and Technology Vol. 5 No. 3 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.185

Abstract

This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and analyzes factors that influence marketing international use of digital technology. Digital technology influences decisions on foreign market selection, implementation, and control of marketing strategies. This allows the company to design effective marketing programs, support​ the implementation of digital devices, and improve performance internationally. This study gives a framework Work for marketing strategy internationally digital based and identifies opportunities for future research​ in the digital era.
The Influence of Location on Purchasing Decisions at Indomaret Pasar Minggu in Tapung, Kampar Regency, Riau Yusnidar, Yusnidar; Agusta, Muhammad Adrian; Rahmat, Adi
Luxury: Landscape of Business Administration Vol. 2 No. 2 (2024): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v2i2.92

Abstract

The purpose of this study was to determine the effect of location on purchasing decisions at Indomaret Pasar Minggu, Tapung District, Kampar Regency, Riau. The sample in this study was 96 consumers. The data analysis used was validity test, reliability test, normality test, heteroscedasticity test, simple linear regression, determination coefficient test and hypothesis test (t-test). Based on the results of the study, it is known that the overall location variable determination coefficient has an influence of 44.9% on purchasing decisions, while the remaining 55.1% is influenced by other factors not studied by the author. The results of the hypothesis test show t count (8.746)> t table (1.985) with sig 0.000 <sig 0.05, so it can be concluded that there is a significant influence on Location on Purchasing Decisions at Indomaret Pasar Minggu, Tapung, Tapung Regency, Kampar Riau.
Hydroponic Vegetable Marketing Strategy in Pekanbaru: An Empirical Research YUSNIDAR, Yusnidar; AGUSTA, Muhammad Adrian
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 6 (2024): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i6.1643

Abstract

This study aims to analyze the marketing strategies applied in hydroponic vegetable businesses in Pekanbaru. The research method used is a qualitative descriptive method with a case study approach on several hydroponic business actors in the region. Data was collected through observation, interviews, and documentation. The results of the study indicate that effective marketing strategies for hydroponic vegetables in Pekanbaru include the 4P marketing mix approach (Product, Price, Promotion, and Place). The most effective strategy is to utilize social media as the main marketing tool, with a focus on product quality, competitive prices, educational promotions, and wide distribution through collaboration with various parties. This study recommends that hydroponic business actors continue to improve product innovation, optimize digital marketing, and quality service to increase sales.
Co-Authors Adi Rahmat Yusnidar Yusnidar