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All Journal Peka : Jurnal Pendidikan Ekonomi Akuntasi FKIP UIR Pekanbaru The ASEAN Journal of Military and Preventive Medicine
Amaliya
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STRATEGI MARKETING MIX DALAM MENINGKATKAN PENJUALAN PRODUK PADA PT ASURANSI RAMAYANA, Tbk CABANG SERANG BANTEN Amaliya; Hasryningsih Asfar, Andy; Aziz, Abdul; Mahendra, Yoga
PEKA Vol. 12 No. 2 (2024): Desember 2024
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/peka.2024.vol12(2).19166

Abstract

In the face of intense competition in the insurance industry, PT. Asuransi Ramayana Tbk Cabang Serang needs to implement effective marketing strategies to attract public interest and retain existing customers. This study aims to analyze marketing strategies using the 7P marketing mix approach, which includes product, price, place, promotion, people, physical evidence, and process, to enhance sales. The method used is field research with a descriptive qualitative approach and SWOT analysis. The data obtained are analyzed descriptively and through the SWOT method. The results show that PT. Asuransi Ramayana Tbk is positioned in quadrant 1, indicating strengths and opportunities from the internal perspective, such as the potential for market share development. Therefore, an aggressive strategy utilizing technology to pursue long-term opportunities is appropriate. In conclusion, the marketing strategy through the 7P marketing mix at PT. Asuransi Ramayana Tbk Cabang Serang has shown positive results in product and price aspects, but improvements are still needed in distribution channels and promotion. Furthermore, while the aspects of people, process, and physical evidence are fairly good, there are still deficiencies that need to be addressed to enhance competitiveness in an increasingly tight market
Effects of Switching from Conventional Cigarettes to Combustion-Free Nicotine Delivery Systems (C-FNDS) on Salivary TNF-alpha Levels and Gingival Conditions: A Randomized Controlled Trial Hanna Adianita; Indra Pribadi; Amaliya
The ASEAN Journal of Military and Preventive Medicine Vol. 2 No. 2 (2025): July
Publisher : Perkumpulan Kedokteran Militer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ajmpm.v2i2.28

Abstract

Background: Tobacco smoking is an independent risk factor for periodontitis. Smokers may show impaired inflammatory responses, altered gingival vascular function, and increased salivary tumor necrosis factor-alpha (TNF-alpha). This study evaluated changes in salivary TNF-alpha levels and gingival conditions among smokers who switched from combustible tobacco cigarettes to combustion-free nicotine delivery systems (C-FNDS). Methods: This single-blind, open-label randomized controlled trial with 6-month follow-up was conducted at the Department of Periodontics, Dental and Oral Hospital, Faculty of Dentistry, Universitas Padjadjaran, Bandung, Indonesia. Forty smokers were randomized into a C-FNDS switching group and a control group that continued combustible tobacco use. Gingival inflammation was assessed using the Modified Gingival Index (MGI), saliva samples were collected to measure TNF-alpha at baseline, 3 months, and 6 months, and exhaled carbon monoxide (CO) was assessed as a secondary outcome. Results: A total of 40 participants were analyzed. Switching to C-FNDS was associated with a reduction in salivary TNF-alpha levels over 6 months and lower MGI scores compared with continued combustible tobacco smoking. Exhaled CO decreased in the switching group, supporting reduced exposure to combustible tobacco products. Conclusion: Switching from conventional cigarettes to C-FNDS for 6 months was associated with reduced salivary TNF-alpha levels, lower gingival inflammation, and lower exhaled CO levels compared with continued combustible cigarette use.
Co-Authors Abdul Aziz Hanna Adianita Hasryningsih Asfar, Andy Indra Pribadi Mahendra, Yoga