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All Journal JAMAIKA: Jurnal Abdi Masyarakat Abdi Jurnal Publikasi
Fitri Nurlaela
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SOSIALISASI OPTIMALISASI PERSONAL BRANDING STRATEGI EFEKTIF MEMANFAATKAN MEDIA SOSIAL UNTUK SUKSES PRIBADI DAN PROFESIONAL DI SMA KI HAJAR DEWANTORO KOTA TANGERANG Yeskarwani Gulo; Fitri Nurlaela; Badriah Nursakinah
Abdi Jurnal Publikasi Vol. 3 No. 3 (2025): Januari
Publisher : Abdi Jurnal Publikasi

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This study aims to socialize and optimize the use of social media in order to build effective personal branding among students of SMA KH Dewantoro, Tangerang City. In today's digital era, social media has a very important role in shaping self-image and introducing individual potential to the public. Therefore, it is important for students to understand the right strategy in utilizing social media in order to support their personal and professional success in the future. Through this socialization, it is hoped that students can be wiser in using social media for productive and positive purposes. In this socialization activity, an understanding of the concept of personal branding is given, namely an effort to build a strong and consistent self-image in cyberspace. Students are taught how to choose the right social media platform, manage content that is in accordance with personal values, and maintain ethics and professionalism in interacting in the digital world. In addition, students are also given practical training on how to optimize their social media accounts to support career development and build useful professional networks. The results of this socialization activity show that the understanding of the importance of personal branding among students has increased significantly. They began to realize how big the impact of social media is on achieving personal and professional goals. With the right strategy, students can use social media effectively to improve communication skills, expand relationships, and open up career opportunities in the future. This socialization also succeeded in educating students on how to maintain a positive image in cyberspace, which in turn can help them achieve success in the professional world.
SOSIALISASI KEAMANAN DIGITAL UNTUK PERLINDUNGAN DATA PRIBADI SISWA SMA SUMPAH PEMUDA JAKARTA Fitri Nurlaela; Yeskarwani Gulo; Okky Prasetia
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 7 No 1 (2026): FEBRUARI
Publisher : Universitas Pamulang

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The rapid development of information technology has driven the increasing use of digital devices among adolescents, particularly high school students. However, this high level of technology use is not matched by adequate digital security literacy, leaving students vulnerable to misuse of personal data, online fraud, and various other cyber threats. This Community Service activity, conducted at Sumpah Pemuda High School, aimed to increase students' understanding, awareness, and practical skills in maintaining digital security and protecting personal data through interactive outreach, case study discussions, and practical account security simulations. The methods used included material counseling, solving real-life cases related to cyber threats, and hands-on practice such as creating strong passwords, setting social media privacy settings, and activating two-factor authentication. Evaluation was conducted through pre- and post-tests, practical observations, and participant satisfaction questionnaires. The results of the activity showed a significant increase in students' knowledge of basic digital security concepts, changes in attitudes toward wiser and more responsible social media use, and their ability to independently implement account security measures. This activity contributes to fostering a culture of digital literacy within the school environment and fostering a younger generation that is more aware, critical, and resilient in the face of cyber risks. Furthermore, outputs such as modules, video documentation, published articles, and student commitment declarations are part of ongoing efforts to strengthen the digital security ecosystem in schools. Thus, this program has a tangible impact on improving students' digital skills and can be replicated at other partner schools.   Keywords: Digital security, digital literacy, personal data protection, high school students, outreach.
Co-Authors Badriah NurSakinah Okky Prasetia Yeskarwani Gulo