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SOSIALISASI OPTIMALISASI PERSONAL BRANDING STRATEGI EFEKTIF MEMANFAATKAN MEDIA SOSIAL UNTUK SUKSES PRIBADI DAN PROFESIONAL DI SMA KI HAJAR DEWANTORO KOTA TANGERANG Yeskarwani Gulo; Fitri Nurlaela; Badriah Nursakinah
Abdi Jurnal Publikasi Vol. 3 No. 3 (2025): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

This study aims to socialize and optimize the use of social media in order to build effective personal branding among students of SMA KH Dewantoro, Tangerang City. In today's digital era, social media has a very important role in shaping self-image and introducing individual potential to the public. Therefore, it is important for students to understand the right strategy in utilizing social media in order to support their personal and professional success in the future. Through this socialization, it is hoped that students can be wiser in using social media for productive and positive purposes. In this socialization activity, an understanding of the concept of personal branding is given, namely an effort to build a strong and consistent self-image in cyberspace. Students are taught how to choose the right social media platform, manage content that is in accordance with personal values, and maintain ethics and professionalism in interacting in the digital world. In addition, students are also given practical training on how to optimize their social media accounts to support career development and build useful professional networks. The results of this socialization activity show that the understanding of the importance of personal branding among students has increased significantly. They began to realize how big the impact of social media is on achieving personal and professional goals. With the right strategy, students can use social media effectively to improve communication skills, expand relationships, and open up career opportunities in the future. This socialization also succeeded in educating students on how to maintain a positive image in cyberspace, which in turn can help them achieve success in the professional world.
Klasterisasi Berdasarkan Data Penduduk Miskin di Asia dan Wilayah Indonesia Menggunakan Metode K-Means Muhamad Sabil Bilqisthi; Sa’adah Rahma Ilahi; Arjun Afrianto; Fajar Saputra; Rifkillah Muliya Al-Faris; Yeskarwani Gulo
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 6: Oktober 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i6.10581

Abstract

Penelitian ini bertujuan untuk mengelompokkan negara-negara di Asia dan Indonesia berdasarkan data jumlah penduduk miskin dengan menggunakan metode K-Means Clustering. Data yang digunakan meliputi jumlah penduduk, jumlah penduduk miskin, serta indikator tambahan seperti PDB per kapita dan rasio kemiskinan. Metode Principal Component Analysis (PCA) diterapkan untuk memvisualisasikan hasil pengelompokan dalam ruang dua dimensi. Hasilnya menunjukkan pola pengelompokan negara atau wilayah yang serupa dalam hal kemiskinan, yang dapat digunakan untuk menetapkan prioritas kebijakan penanggulangan kemiskinan di kawasan Asia. Pengelompokan dilakukan dengan menggunakan algoritma K-Means, sedangkan PCA menggunakan visualisasi, menggambarkan distribusi klaster dalam ruang dua dimensi. Tiga klaster utama mewakili wilayah dengan karakteristik sosial ekonomi yang beragam dan spesifik. Klaster pertama ditandai oleh wilayah dengan populasi yang tinggi tetapi tingkat kemiskinan yang rendah dan akses pendidikan yang memadai. Klaster kedua menggambarkan wilayah dengan persentase penduduk miskin yang signifikan. Sementara itu, klaster ketiga menunjukkan akses pendidikan yang terbatas, serta jumlah sekolah dan guru yang relatif sedikit. Visualisasi klaster ini menyoroti perbedaan antarwilayah dan berfungsi sebagai dasar untuk pembuatan kebijakan yang lebih baik di bidang sosial, ekonomi, dan pendidikan.
PEMBUATAN WEBSITE PROFIL SEKOLAH DI SMPN 1 BOJONGGEDE SEBAGAI ETELASE PRESTASI DAN MEDIA INFORMASI DIGITAL Abdul Aziez Awal Saputra; Faturrahman Ikhsan Amin; Keisandy Dafa Mulianda; Muhammad Fatih Amri; Rayhan Maullana Brewiratama; Ryan Hidayat; Yeskarwani Gulo
Abdi Jurnal Publikasi Vol. 4 No. 3 (2026): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

The rapid transition to the Society 5.0 era demands educational institutions to adapt to digital-based information openness. SMP Negeri 1 Bojonggede, despite having a solid academic reputation and numerous student achievements, faces significant challenges in digital visibility. Currently, information dissemination relies on conventional methods such as physical notice boards and instant messaging groups, which are limited in reach and ineffective for public branding. This community service aims to bridge this gap by developing a professional school profile website as a digital showcase of achievements and a centralized information medium. The development method used is the Waterfall software engineering model, which includes requirements analysis, system design, coding implementation, and testing. The result of this activity is the availability of a responsive website accessible at smpn1bojonggede.sch.id, equipped with a comprehensive Content Management System (CMS). Furthermore, technical training for school staff has been conducted to ensure the sustainability of content management. This digitalization initiative successfully transforms the school's promotional flow, allowing for wider, real-time, and structured public access to information.
SOSIALISASI KEAMANAN DIGITAL UNTUK PERLINDUNGAN DATA PRIBADI SISWA SMA SUMPAH PEMUDA JAKARTA Fitri Nurlaela; Yeskarwani Gulo; Okky Prasetia
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 7 No 1 (2026): FEBRUARI
Publisher : Universitas Pamulang

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Abstract

The rapid development of information technology has driven the increasing use of digital devices among adolescents, particularly high school students. However, this high level of technology use is not matched by adequate digital security literacy, leaving students vulnerable to misuse of personal data, online fraud, and various other cyber threats. This Community Service activity, conducted at Sumpah Pemuda High School, aimed to increase students' understanding, awareness, and practical skills in maintaining digital security and protecting personal data through interactive outreach, case study discussions, and practical account security simulations. The methods used included material counseling, solving real-life cases related to cyber threats, and hands-on practice such as creating strong passwords, setting social media privacy settings, and activating two-factor authentication. Evaluation was conducted through pre- and post-tests, practical observations, and participant satisfaction questionnaires. The results of the activity showed a significant increase in students' knowledge of basic digital security concepts, changes in attitudes toward wiser and more responsible social media use, and their ability to independently implement account security measures. This activity contributes to fostering a culture of digital literacy within the school environment and fostering a younger generation that is more aware, critical, and resilient in the face of cyber risks. Furthermore, outputs such as modules, video documentation, published articles, and student commitment declarations are part of ongoing efforts to strengthen the digital security ecosystem in schools. Thus, this program has a tangible impact on improving students' digital skills and can be replicated at other partner schools.   Keywords: Digital security, digital literacy, personal data protection, high school students, outreach.