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Strategies and Challenges of Instagram-Based Digital Da'wah: Content Analysis on @nuruljadidmedia Accounts July-September 2024 Miftahorrahman, Agus; Wazis, Kun; Jannah, Siti Raudhatul; Yuliana, Indry Ayu
JURNAL AT-TURAS Vol 11, No 2 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/at-turas.v11i2.9681

Abstract

This research discusses strategies and challenges in digital da'wah through the Instagram platform, with a focus on @nuruljadidmedia accounts. This research highlights the importance of da'wah as a command of Allah SWT and the challenges faced in conveying da'wah messages in the increasingly advanced digital era. The purpose of this study is to analyze the strategies implemented by the account and identify the challenges that arise in the context of digital da'wah. A descriptive qualitative approach with content analysis was used which included observations of da'wah content during the period from July to September 2024. Data is collected through upload documentation and systematic analysis of themes, categories, and important elements of content. The results showed that Instagram accounts @nuruljadidmedia used a persuasive communication approach both rationally and emotionally, with 74.55% of the total content analyzed applying the method. These findings indicate the effectiveness of using social media to attract young audiences and improve their understanding of Islamic teachings.
RECEPTION ANALYSIS OF QUIZZIZ-BASED GAMIFICATION IN ISLAMIC RELIGIOUS EDUCATION AT VOCATIONAL HIGH SCHOOLS Yuliana, Indry Ayu; Prayogi, Dini Siamika Tito; Miftahorrahman, Agus
EDURELIGIA: Jurnal Pendidikan Agama Islam Vol 9, No 1 (2025)
Publisher : Nurul Jadid University, Paiton Probolinggo, East Java

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/edureligia.v9i1.10858

Abstract

This study aimed to explore how students at Vocational High School interpret the use of Quizizz in Islamic Religious Education (IRE) classes and to identify the factors influencing their reception. Utilizing a descriptive qualitative approach and Stuart Hall’s reception theory, this research positions teachers as encoders, students as decoders, and Quizizz as the medium. Data were collected through in-depth interviews, participant observations, and documentation involving three students and two IRE teachers. The findings revealed that most students adopted a dominant-hegemonic position, perceiving Quizizz as engaging and motivational, while a minority displayed a negotiated position, appreciating the gamification format but expressing concerns about the depth of spiritual content. Factors influencing reception include students’ religious background, prior learning experience, digital literacy, classroom dynamics, and the interactive design of Quizizz. The study highlights the importance of teacher strategies in balancing entertainment and educational substance. This research contributed academically by applying Hall’s reception model to Islamic education and practically by informing teachers and policymakers about the pedagogical potential of gamification. Despite its depth, the study's limitations lied in its small sample size and the absence of quantitative learning outcome measurements. Future research could adopt a mixed-methods approach and involve broader educational contexts to enhance generalizability and provide a more comprehensive understanding of gamification in religious education.